Difference between revisions of "Temp"
From IVP Wiki
(→How will it work?) |
|||
| Line 89: | Line 89: | ||
==How will it work?== | ==How will it work?== | ||
| + | |||
| + | InfoValet specifies a "pluggable framework" that allows multiple players to fulfill different roles and compete. | ||
| + | |||
| + | A distributed architecture is favored over centralization and choke points. | ||
| + | |||
| + | APIs enable different applications to share data according to the framework specification. | ||
| + | |||
| + | Security is enhanced by decrypting user information on the user's machine (as much as possible) instead of routing unencrypted data through potentially less-trusted hosts. | ||
Revision as of 00:52, 17 March 2009
Contents
- 1 The InfoValet Project -- Overview
- 1.1 Challenge: How to sustain values, purposes of journalism?
- 1.2 News as a service not a product
- 1.3 Making the market for digital information -- HOW?
- 1.4 Making the market for digital information -- ADVERTISING
- 1.5 Making the market for digital information -- NEWS/CONTENT
- 1.6 Benefits to consumers/users
- 1.7 Benefits to other parties
- 1.8 Adoption strategy: Journalism Trust Association
- 1.9 InfoValet Service Corp. -- Convenor, integrator
- 1.10 How financed?
- 1.11 Meeting goal
- 1.12 How will it work?
The InfoValet Project -- Overview
Challenge: How to sustain values, purposes of journalism?
- Mass markets splintering
- Search advertising effective competitor
- Classifieds done better on the web
- What sustains journalism in that environment
News as a service not a product
- Helping user find access to info from anywhere
- Creating a conversation, community ... network
- Not just about the story; smaller, larger remix
- The news social network
- New concept: The "InfoValet" -- trusted advisor/broker
- But how to be rewarded
Making the market for digital information -- HOW?
- Consumer user establishes account with InfoValet
- Shares as much demographic, preference info as desired
- This information shared among multiple participating sites
- Records of activity logged, aggregated to InfoValet, purged
- Establishes "shared-value network" for commerce, service
Making the market for digital information -- ADVERTISING
- Rewards for activities, viewing ads, sponsored material
- Example: The Ford Explorer PDF download
- Advertising network based on interest not inference
- Higher CPMs for the news industry
- Consistent with Federal Trade Commission privacy guidlines
Making the market for digital information -- NEWS/CONTENT
- Shared-user network for news-oriented social interaction
- Subscription access to multiple websites (cable model)
- Access by time, or bundle
- Economic purchasing on a per-item basis (music, video, text)
- Enables "public radio model" too (Kachingle, others)
Benefits to consumers/users
- One account, one ID, one password, (one bill or reward)
- Personalized service over a network of sites
- Demographic privacy portable, trusted (no more crumbs everywhere)
- Rewards for sharing info (like the supermarket card)
- Access to "deep web," premium, personalized content
- Freedom of choice in picking InfoValets (unlike PayPal, etc.)
Benefits to other parties
- CONTENT PRODUCERS -- Free market for digital info
- Newspapers / magazines
- Music, video, entertainment
- Speciality publishers
- 'USER OWNERS' -- Share yet maintain ownership of user base
- Newspapers/magazines
- Google, Yahoo, PayPal, Amazon
- Banks, affinity groups
- Other namespace companies (travel, sports, retail)
Adoption strategy: Journalism Trust Association
- Started with Dec. 3-5 "Blueprint" to frame issues
- Non-stock, non-profit JTA guides early years
- Non-competitive ownership, trusted control
- "Founding members" advise early decisions
- Broadly representative board gradually enlarged
- Controlling owner of InfoValet Service Corp.
InfoValet Service Corp. -- Convenor, integrator
- For profit LLC or L3C / controlled by JTA
- Convenes industry around specific system
- Makes/enforces rules for use of InfoValet logo/service
- Integrates, contracts with advertising, tech, financial-service pieces
- Any profits dividended to JTA and other stakeholders
- Possibly transaction fees, license fees
How financed?
- RJI inclubated through Densmore RJI 2008-2009 fellowship
- JTA will give note to RJI/Mizzou, convertible to stock in IVSC
- Plan for self funding of IVSC
- Among startup funding options for IVSC:
- Foundations (if formed as L3C), as program-related investment
- Strategic investors (who may be licensed/contract partners)
- Debt financing
- Equity stakeholders (nonvoting?)
Meeting goal
- New business for news organizations
- New ecosystem for news aggregation, customization, sharing
- Connects news with social network
- Possibility of dividends to JTA to support journalism
- Critical Internet framework guided by journalists
How will it work?
InfoValet specifies a "pluggable framework" that allows multiple players to fulfill different roles and compete.
A distributed architecture is favored over centralization and choke points.
APIs enable different applications to share data according to the framework specification.
Security is enhanced by decrypting user information on the user's machine (as much as possible) instead of routing unencrypted data through potentially less-trusted hosts.
