Difference between revisions of "Jtm-pnw-session-hyperlocal-mainstream"
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* They have heart and many do it for love | * They have heart and many do it for love | ||
* First responder on local news | * First responder on local news | ||
| − | * | + | * ... |
| + | |||
'''Weaknesses''' | '''Weaknesses''' | ||
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* ... | * ... | ||
| − | Mass media, loosely defined as geographically diverse, with a mass audience | + | |
| + | Next, '''Mass media''', loosely defined as geographically diverse, with a mass audience | ||
'''Strengths''' | '''Strengths''' | ||
| + | * Distribution | ||
* Has a broad focus and has the resources to provide context | * Has a broad focus and has the resources to provide context | ||
| − | |||
* Credibility | * Credibility | ||
* Good at trend spotting | * Good at trend spotting | ||
* Has strong (but threatened) revenue streams | * Has strong (but threatened) revenue streams | ||
| + | * Has deep knowledge base in journalism skills, marketing, SEO, ad sales, technology, media literacy | ||
| + | * Has many business contacts | ||
'''Weaknesses''' | '''Weaknesses''' | ||
Revision as of 03:50, 21 January 2010
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Building collaboration model for mass and hyperlocal media
Working from the image pictured on this page, here's a first attempt at organizing the notes from our session on Sunday, Jan. 10, 2010, into the beginnings of a business model. Please jump in with corrections and clarifications.
Let's start with hyperlocal media, generally defined as geographically local and engaged in their community:
Strengths
- Geographically local and engaged
- Community voice (Voice of the community?)
- Can gather the local agenda
- Catalyst for civic discussion
- Built with sweat equity (owners are invested in its success)
- It's a new audience that may not be using mass media as frequently (or at all)
- Have a face-to-face, personal relationship with the audience
- They have heart and many do it for love
- First responder on local news
- ...
Weaknesses
- Distribution and marketing
- Shallow pockets
- Need to build credibility
- ...
Next, Mass media, loosely defined as geographically diverse, with a mass audience
Strengths
- Distribution
- Has a broad focus and has the resources to provide context
- Credibility
- Good at trend spotting
- Has strong (but threatened) revenue streams
- Has deep knowledge base in journalism skills, marketing, SEO, ad sales, technology, media literacy
- Has many business contacts
Weaknesses
- Locally disconnected
- Can't be everywhere at once
- Limited resources
- Pressure to please stockholders
- ...
Opportunities for mass media and hyperlocal sites to work together
Here's a link to the ongoing discussion on LinkedIn. - Dale
