Difference between revisions of "Mpi-actions"
From IVP Wiki
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=Ready, Aim, Fire Ideas= | =Ready, Aim, Fire Ideas= | ||
| − | ====(this page is here: | + | ====(this page is here: http://tinyurl.com/mpi-actions)==== |
| − | + | <i><big>For each session today, let's talk about actions we can take in response. Some examples:</big></i> | |
| − | |||
| − | <i><big>For each session today, let's talk | ||
| − | |||
| − | about actions we can take in response. Some | ||
| − | |||
| − | examples:</big></i> | ||
<hr> | <hr> | ||
| − | ===From gatekeeper to infovalet (Bill | + | ===From gatekeeper to infovalet (Bill Densmore)=== |
| − | + | ===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:=== | |
| − | Densmore)=== | ||
| − | ===IDEAS WE HEARD THAT WE'RE GOING TO | ||
| − | |||
| − | IMPLEMENT:=== | ||
* Through Twitter, individualize | * Through Twitter, individualize | ||
*How are we going to monetize it? | *How are we going to monetize it? | ||
*Sports premium content | *Sports premium content | ||
| − | *What's your premium content for your market | + | *What's your premium content for your market / how do you segment audience |
| − | + | *Paid app for any city's passion (Miami git $1.99 for Dolphins app for a year) | |
| − | / how do you segment audience | + | *Get in front of mobile; it will kill desktops |
| − | *Paid app for any city's passion (Miami git | ||
| − | |||
| − | $1.99 for Dolphins app for a year) | ||
| − | *Get in front of mobile; it will kill | ||
| − | |||
| − | desktops | ||
*iPad -- problem of Apple as gatekeeper | *iPad -- problem of Apple as gatekeeper | ||
| − | *Open Source app collaborative for news | + | *Open Source app collaborative for news media |
| − | |||
| − | media | ||
<b>LEADING QUESTIONS:</b> | <b>LEADING QUESTIONS:</b> | ||
| − | *Brainstorm the services you can deliver | + | *Brainstorm the services you can deliver that people will find indispensible and worth paying for. Make them. |
| − | + | *Why should your reader tell you about their interests? | |
| − | that people will find indispensible and | + | *What can you do for them as a result to help them get through the day better? |
| − | + | *Why should you readers pay for news? How will you make the case to them? | |
| − | worth paying for. Make them. | + | *How about creating a newshare commons in your community? |
| − | *Why should your reader tell you about their | + | *Have you named your mobile editor? (Clyde Bentley) |
| − | |||
| − | interests? | ||
| − | *What can you do for them as a result to | ||
| − | |||
| − | help them get through the day better? | ||
| − | *Why should you readers pay for news? How | ||
| − | |||
| − | will you make the case to them? | ||
| − | *How about creating a newshare commons in | ||
| − | |||
| − | your community? | ||
| − | *Have you named your mobile editor? (Clyde | ||
| − | |||
| − | Bentley) | ||
<br> | <br> | ||
<hr> | <hr> | ||
| − | ===The newspaper is not dead, long live the | + | ===The newspaper is not dead, long live the newspaper (John Foreman)=== |
| + | ===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:=== | ||
| − | + | *Can't be cafeteria any more / prioritize; break news online; print more deliberate and context | |
| − | |||
| − | |||
| − | |||
| − | |||
| − | *Can't be cafeteria any more / prioritize; | ||
| − | |||
| − | break news online; print more deliberate and | ||
| − | |||
| − | context | ||
*Dispense with process stories | *Dispense with process stories | ||
*Use Associated Content? No consensus. | *Use Associated Content? No consensus. | ||
| Line 77: | Line 37: | ||
<b>LEADING QUESTIONS:</b> | <b>LEADING QUESTIONS:</b> | ||
| − | *How do we service non-newspaper readers and | + | *How do we service non-newspaper readers and not abandon the core newspaper readers? Why should we? |
| − | + | *What are the things newspapers do best? How do we dispense with the rest? | |
| − | not abandon the core newspaper readers? Why | + | *Can we focus on both preserving print and be first in web services? |
| − | |||
| − | should we? | ||
| − | *What are the things newspapers do best? How | ||
| − | |||
| − | do we dispense with the rest? | ||
| − | *Can we focus on both preserving print and | ||
| − | |||
| − | be first in web services? | ||
<br> | <br> | ||
<hr> | <hr> | ||
| − | ===Video innovation in a tought budget (Dave | + | ===Video innovation in a tought budget (Dave Morris)=== |
| − | + | ===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:=== | |
| − | Morris)=== | ||
| − | ===IDEAS WE HEARD THAT WE'RE GOING TO | ||
| − | |||
| − | IMPLEMENT:=== | ||
*All reporters will have Flip cameras | *All reporters will have Flip cameras | ||
| − | *J-Lab/Knight Digital/NewsU is free; camera | + | *J-Lab/Knight Digital/NewsU is free; camera is $95 |
| − | |||
| − | is $95 | ||
*Annoint a champion on the staff | *Annoint a champion on the staff | ||
*Get the public to tag their photos/video | *Get the public to tag their photos/video | ||
| Line 107: | Line 53: | ||
<b>LEADING QUESTIONS:</b> | <b>LEADING QUESTIONS:</b> | ||
| − | *What will it take to equip all reporters | + | *What will it take to equip all reporters with a videocamera? |
| − | |||
| − | with a videocamera? | ||
*How are you going to make that happen? | *How are you going to make that happen? | ||
| − | *How are you going to get what they do | + | *How are you going to get what they do edited and posted, at little cost? |
| − | + | *How about an active outreach to the public to submit video? | |
| − | edited and posted, at little cost? | + | *Strategies for deciding how stories can best be told / multimedia bingo |
| − | *How about an active outreach to the public | ||
| − | |||
| − | to submit video? | ||
| − | *Strategies for deciding how stories can | ||
| − | |||
| − | best be told / multimedia bingo | ||
<hr> | <hr> | ||
| − | ===Tweets and social networking (Steve | + | ===Tweets and social networking (Steve Buttry)=== |
| − | + | ===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:=== | |
| − | Buttry)=== | ||
| − | ===IDEAS WE HEARD THAT WE'RE GOING TO | ||
| − | |||
| − | IMPLEMENT:=== | ||
*Use Twitter regularly | *Use Twitter regularly | ||
| Line 134: | Line 68: | ||
* Get past the hate factor | * Get past the hate factor | ||
* Plan ahead for SM component of big stories | * Plan ahead for SM component of big stories | ||
| − | * Implement hash tag taxonomy for your | + | * Implement hash tag taxonomy for your community |
| − | |||
| − | community | ||
*Develop industry-level hash-tag system? | *Develop industry-level hash-tag system? | ||
<b>LEADING QUESTIONS:</b> | <b>LEADING QUESTIONS:</b> | ||
| − | *Name a reporter as your social-media | + | *Name a reporter as your social-media curator / guide |
| − | + | *Ask the public to hashtag onto Twitter feeds you create | |
| − | curator / guide | + | *Connect your newsroom with the public in physical/virtual venues |
| − | *Ask the public to hashtag onto Twitter | ||
| − | |||
| − | feeds you create | ||
| − | *Connect your newsroom with the public in | ||
| − | |||
| − | physical/virtual venues | ||
<br> | <br> | ||
<hr> | <hr> | ||
| − | ===Managing newsroom change (Mizell | + | ===Managing newsroom change (Mizell Stewart)=== |
| + | ===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:=== | ||
| − | + | *What's the worst career thing to happen as comparison to reality | |
| − | |||
| − | |||
| − | |||
| − | |||
| − | *What's the worst career thing to happen as | ||
| − | |||
| − | comparison to reality | ||
*Be cognizant of managing change stages | *Be cognizant of managing change stages | ||
| − | *Challenge senior editors with goals for | + | *Challenge senior editors with goals for continuous monthly incremental change |
| − | |||
| − | continuous monthly incremental change | ||
*Cross-pollenate change mentality | *Cross-pollenate change mentality | ||
*Remember human element / be kind | *Remember human element / be kind | ||
| Line 172: | Line 90: | ||
<b>LEADING QUESTIONS:</b> | <b>LEADING QUESTIONS:</b> | ||
| − | *When will you have a newsroom-change staff | + | *When will you have a newsroom-change staff retreat? |
| − | + | *How do you inject sense of urgency into a "we've always done it this way" environment? | |
| − | retreat? | + | *Hold a community-information needs summit in your city -- get public help! |
| − | *How do you inject sense of urgency into a | ||
| − | |||
| − | "we've always done it this way" environment? | ||
| − | *Hold a community-information needs summit | ||
| − | |||
| − | in your city -- get public help! | ||
Revision as of 22:37, 13 February 2010
Contents
- 1 Ready, Aim, Fire Ideas
- 1.1 (this page is here: http://tinyurl.com/mpi-actions)
- 1.2 From gatekeeper to infovalet (Bill Densmore)
- 1.3 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.4 The newspaper is not dead, long live the newspaper (John Foreman)
- 1.5 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.6 Video innovation in a tought budget (Dave Morris)
- 1.7 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.8 Tweets and social networking (Steve Buttry)
- 1.9 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.10 Managing newsroom change (Mizell Stewart)
- 1.11 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
Ready, Aim, Fire Ideas
(this page is here: http://tinyurl.com/mpi-actions)
For each session today, let's talk about actions we can take in response. Some examples:
From gatekeeper to infovalet (Bill Densmore)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- Through Twitter, individualize
- How are we going to monetize it?
- Sports premium content
- What's your premium content for your market / how do you segment audience
- Paid app for any city's passion (Miami git $1.99 for Dolphins app for a year)
- Get in front of mobile; it will kill desktops
- iPad -- problem of Apple as gatekeeper
- Open Source app collaborative for news media
LEADING QUESTIONS:
- Brainstorm the services you can deliver that people will find indispensible and worth paying for. Make them.
- Why should your reader tell you about their interests?
- What can you do for them as a result to help them get through the day better?
- Why should you readers pay for news? How will you make the case to them?
- How about creating a newshare commons in your community?
- Have you named your mobile editor? (Clyde Bentley)
The newspaper is not dead, long live the newspaper (John Foreman)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- Can't be cafeteria any more / prioritize; break news online; print more deliberate and context
- Dispense with process stories
- Use Associated Content? No consensus.
- Port online to print
LEADING QUESTIONS:
- How do we service non-newspaper readers and not abandon the core newspaper readers? Why should we?
- What are the things newspapers do best? How do we dispense with the rest?
- Can we focus on both preserving print and be first in web services?
Video innovation in a tought budget (Dave Morris)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- All reporters will have Flip cameras
- J-Lab/Knight Digital/NewsU is free; camera is $95
- Annoint a champion on the staff
- Get the public to tag their photos/video
LEADING QUESTIONS:
- What will it take to equip all reporters with a videocamera?
- How are you going to make that happen?
- How are you going to get what they do edited and posted, at little cost?
- How about an active outreach to the public to submit video?
- Strategies for deciding how stories can best be told / multimedia bingo
Tweets and social networking (Steve Buttry)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- Use Twitter regularly
- SM curator/guide is an evangelist
- Make SM part of competence
- Get past the hate factor
- Plan ahead for SM component of big stories
- Implement hash tag taxonomy for your community
- Develop industry-level hash-tag system?
LEADING QUESTIONS:
- Name a reporter as your social-media curator / guide
- Ask the public to hashtag onto Twitter feeds you create
- Connect your newsroom with the public in physical/virtual venues
Managing newsroom change (Mizell Stewart)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- What's the worst career thing to happen as comparison to reality
- Be cognizant of managing change stages
- Challenge senior editors with goals for continuous monthly incremental change
- Cross-pollenate change mentality
- Remember human element / be kind
- Importance of training
LEADING QUESTIONS:
- When will you have a newsroom-change staff retreat?
- How do you inject sense of urgency into a "we've always done it this way" environment?
- Hold a community-information needs summit in your city -- get public help!
