Difference between revisions of "Blueprint"

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(New page: ==The Information Valet Project: Making the Market for Digital Information== ====Blueprinting the shared user/value network<br>November 9-11, 2008<br>Columbia, Mo==== <b>A senior-level st...)
 
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==The Information Valet Project: Making the Market for Digital Information==
 
==The Information Valet Project: Making the Market for Digital Information==
====Blueprinting the shared user/value network<br>November 9-11, 2008<br>Columbia, Mo====
+
====Blueprinting the shared user/value network<br>November 9-11, 2008<br>Columbia, Missouri====
  
 
<b>A senior-level strategy session combined with a public symposium designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation.</b>
 
<b>A senior-level strategy session combined with a public symposium designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation.</b>
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people. This is a targettted/invited group.
 
people. This is a targettted/invited group.
  
For this group, I would propose NO registration fee, to make it clear that  
+
For this group, I would propose NO registration fee, to make it clear that we are inviting them to participate and we control the invitation.
we are inviting them to participate and we control the invitation.
 
  
*Participants -- Other folks who are interested. This could be a much  
+
*Participants -- Other folks who are interested. This could be a much larger group, if we can handle it. Regisration would be open. Perhaps as many as 50 more people.
larger group, if we can handle it. Regisration would be open. Perhaps as  
 
many as 50 more people.
 
  
 
For this group, I would propose to charge a registration fee, TBD (may  
 
For this group, I would propose to charge a registration fee, TBD (may  
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extra people.
 
extra people.
  
I think we should plan for 20-25 and be delighted if we get a lot more  
+
I think we should plan for 20-25 and be delighted if we get a lot more than that. If we announce this soon, we'll have an idea at least a month before the order of magnitude of attendance.
than that. If we announce this soon, we'll have an idea at least a month  
 
before the order of magnitude of attendance.
 
 
</ul></ul>
 
</ul></ul>
  
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A bullet-point summary of a possible schedule:
 
A bullet-point summary of a possible schedule:
  
Folks fly in on Saturday or Sunday and get set up at our designated event  
+
*Folks fly in on Saturday or Sunday and get set up at our designated event  
 
hotel. (I'm partial to starting on Sunday, but if there is a consensus  
 
hotel. (I'm partial to starting on Sunday, but if there is a consensus  
 
that is inappropriate, we can move everything forward one day (to start on  
 
that is inappropriate, we can move everything forward one day (to start on  
 
Monday).
 
Monday).
  
SUNDAY
+
===<u>SUNDAY</u>===
  
3 p.m.-5 p.m. -- A convening of the member/collaborator group. These are  
+
*3 p.m.-5 p.m. -- A convening of the member/collaborator group. These are  
 
people we courted and invited. Each collaborator will be there because  
 
people we courted and invited. Each collaborator will be there because  
 
they bring something specific to the party. Sort out goals and objectives  
 
they bring something specific to the party. Sort out goals and objectives  
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engineering, financial/settlement, privacy/demographics, business models.
 
engineering, financial/settlement, privacy/demographics, business models.
  
5 p.m. -- 6 p.m. -- Informal meet-and-greet light hors d'oeuvres  
+
*5 p.m. -- 6 p.m. -- Informal meet-and-greet light hors d'oeuvres  
 
registration/reception (at hotel) for all participants.
 
registration/reception (at hotel) for all participants.
  
6 p.m.-7 p.m.  -- Buffet dinner; people encouraged to sit with  
+
*6 p.m.-7 p.m.  -- Buffet dinner; people encouraged to sit with  
 
collaborators and begin discussion. Could be at hotel or other venue  
 
collaborators and begin discussion. Could be at hotel or other venue  
 
depending on registration/cost/logistics.
 
depending on registration/cost/logistics.
  
7 p.m.-8:30 p.m. -- Some kind of agenda-setting program (location/format  
+
*7 p.m.-8:30 p.m. -- Some kind of agenda-setting program (location/format  
TBD)
+
TBD) (Include welcome from Dean Mills and from President Forsee if possible)
  
        -- Include welcome from Dean Mills and from
 
    President Forsee if possible
 
  
END
+
===<u>MONDAY===</u>
  
Monday
+
Continental breakfast at hotel (negotiate into room rate)informal networking at hotel
------
 
  
Continental breakfast at hotel (negotiate into room rate)
+
*8:30 a.m. -- Shuttle van(s) leave for RJI
informal networking at hotel
+
*9:00 a.m. -- convene in Fred Smith 200 at RJI
 +
*9 a.m.-10 a.m. -- Getting started program TBD
 +
*10:00 a.m.-10:30 a.m. -- Free time and tour building/Futures Lab
 +
*10:30 a.m.-noon -- Task group breakouts:
 +
<ul><ul>
 +
#Legal/corporate form -- Todd Eskelsen and Jon Hart
  
8:30 a.m. -- Shuttle van(s) leave for RJI
+
#Marketing -- Carole Christie and other(s) TBD
9:00 a.m. -- convene in Fred Smith 200 at RJI
 
9 a.m.-10 a.m. -- Getting started program TBD
 
10:00 a.m.-10:30 a.m. -- Free time and tour building/Futures Lab
 
10:30 a.m.-noon -- Task group breakouts
 
  
1) Legal/corporate form -- Todd Eskelsen and Jon Hart
+
#Engineering -- TBD
 +
  (include reps from Project VRM / Info Card Fdtn /
 +
  Identity Commons / OpenID / NACHA
  
2) Marketing -- Carole Christie and other(s) TBD
+
#Financial/settlement -- Michelle Urness, MultiService (KC) and others -- Steve Mott, etc., Rick Lerner
  
3) Engineering -- TBD
+
#Privacy/demographics -- Lead TBD (consult with Lee/Seth)
    (include reps from Project VRM / Info Card Fdtn /
 
  Identity Commons / OpenID
 
  
4) Financial/settlement -- Michelle Urness, MultiService (KC)
+
#Business Models -- Bill Densmore and others
    and others -- Steve Mott, etc., Rick Lerner
 
  
5) Privacy/demographics -- Lead TBD (consult with Lee/Seth)
+
====Other breakouts determined on the fly at 9 a.m. session====
 
+
</ul></ul>
6) Business Models -- Bill Densmore and others
+
*Noon-12:30 p.m. -- more informal discussion/walking facility/Futures Lab
 
 
7) Other breakouts determined on the fly at 9 a.m. session
 
 
 
Noon-12:30 p.m. -- more informal discussion/walking facility/Futures Lab
 
  
12:30 p.m. -- Relocate to someplace for lunch (Reynolds Alumni Center?)
+
*12:30 p.m. -- Relocate to someplace for lunch (Reynolds Alumni Center?)
  
1 p.m. -- During dessert, morning breakout leaders present reports
+
*1 p.m. -- During dessert, morning breakout leaders present reports
  
1:30 p.m. -- Back to RJI to reconvene
+
*1:30 p.m. -- Back to RJI to reconvene
  
2:00-3 p.m. -- Discussion -- What did we learn in the AM?
+
*2:00-3 p.m. -- Discussion -- What did we learn in the AM?
  
3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next  
+
*3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination.
step" action determination.
 
  
3:15-3:30 p.m. -- Bio and snack/coffee break
+
*3:15-3:30 p.m. -- Bio and snack/coffee break
  
3:30 p.m.-5:00 p.m.  -- "Next step" breakouts convene
+
*3:30 p.m.-5:00 p.m.  -- "Next step" breakouts convene
  
5 p.m.-6 p.m. -- Shuttles back to hotel; unscheduled time
+
*5 p.m.-6 p.m. -- Shuttles back to hotel; unscheduled time
  
6 p.m. -- Dinner (probably at hotel or maybe Reynolds Alumni Center?
+
*6 p.m. -- Dinner (probably at hotel or maybe Reynolds Alumni Center? Some kind of during-dessert-and-coffee program (brief)Probably a talk-show style discussion among a few key participants
          Some kind of during-dessert-and-coffee program (brief)
 
          Probably a talk-show style discussion among a few key
 
          participants
 
  
7:30 p.m. -- Some sort of optional program back at the J-school -- maybe a  
+
*7:30 p.m. -- Some sort of optional program back at the J-school -- maybe a  
 
series of five-minute briefings about faculty research going on -- really  
 
series of five-minute briefings about faculty research going on -- really  
 
brief -- just heads up for later followup. Include a couple of students  
 
brief -- just heads up for later followup. Include a couple of students  
who brief on what they have going on, too.
+
who brief on what they have going on, too.<br>
  
 
END -- Shuttle back to hotel
 
END -- Shuttle back to hotel
  
TUESDAY MORNING
+
===<u>TUESDAY MORNING</u>===
  
 
Breakfast again at hotel
 
Breakfast again at hotel

Revision as of 20:39, 18 September 2008

The Information Valet Project: Making the Market for Digital Information

Blueprinting the shared user/value network
November 9-11, 2008
Columbia, Missouri

A senior-level strategy session combined with a public symposium designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation.


  • Proposed attendance: at least 20-30 people.
  • Two levels of participation:
      • Member/collaborators -- Folks who represent enterprises, instutitutions
      or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC) This might be 15-20 people. This is a targettted/invited group. For this group, I would propose NO registration fee, to make it clear that we are inviting them to participate and we control the invitation.
      • Participants -- Other folks who are interested. This could be a much larger group, if we can handle it. Regisration would be open. Perhaps as many as 50 more people.
      For this group, I would propose to charge a registration fee, TBD (may $175) so that we can cover all the food and logistics costs of having extra people. I think we should plan for 20-25 and be delighted if we get a lot more than that. If we announce this soon, we'll have an idea at least a month before the order of magnitude of attendance.

PROPOSED SCHEDULE

A bullet-point summary of a possible schedule:

  • Folks fly in on Saturday or Sunday and get set up at our designated event

hotel. (I'm partial to starting on Sunday, but if there is a consensus that is inappropriate, we can move everything forward one day (to start on Monday).

SUNDAY

  • 3 p.m.-5 p.m. -- A convening of the member/collaborator group. These are

people we courted and invited. Each collaborator will be there because they bring something specific to the party. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models.

  • 5 p.m. -- 6 p.m. -- Informal meet-and-greet light hors d'oeuvres

registration/reception (at hotel) for all participants.

  • 6 p.m.-7 p.m. -- Buffet dinner; people encouraged to sit with

collaborators and begin discussion. Could be at hotel or other venue depending on registration/cost/logistics.

  • 7 p.m.-8:30 p.m. -- Some kind of agenda-setting program (location/format

TBD) (Include welcome from Dean Mills and from President Forsee if possible)


===MONDAY===

Continental breakfast at hotel (negotiate into room rate)informal networking at hotel

  • 8:30 a.m. -- Shuttle van(s) leave for RJI
  • 9:00 a.m. -- convene in Fred Smith 200 at RJI
  • 9 a.m.-10 a.m. -- Getting started program TBD
  • 10:00 a.m.-10:30 a.m. -- Free time and tour building/Futures Lab
  • 10:30 a.m.-noon -- Task group breakouts:
      1. Legal/corporate form -- Todd Eskelsen and Jon Hart
      1. Marketing -- Carole Christie and other(s) TBD
      1. Engineering -- TBD
      (include reps from Project VRM / Info Card Fdtn / Identity Commons / OpenID / NACHA
      1. Financial/settlement -- Michelle Urness, MultiService (KC) and others -- Steve Mott, etc., Rick Lerner
      1. Privacy/demographics -- Lead TBD (consult with Lee/Seth)
      1. Business Models -- Bill Densmore and others

      Other breakouts determined on the fly at 9 a.m. session

  • Noon-12:30 p.m. -- more informal discussion/walking facility/Futures Lab
  • 12:30 p.m. -- Relocate to someplace for lunch (Reynolds Alumni Center?)
  • 1 p.m. -- During dessert, morning breakout leaders present reports
  • 1:30 p.m. -- Back to RJI to reconvene
  • 2:00-3 p.m. -- Discussion -- What did we learn in the AM?
  • 3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination.
  • 3:15-3:30 p.m. -- Bio and snack/coffee break
  • 3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene
  • 5 p.m.-6 p.m. -- Shuttles back to hotel; unscheduled time
  • 6 p.m. -- Dinner (probably at hotel or maybe Reynolds Alumni Center? Some kind of during-dessert-and-coffee program (brief)Probably a talk-show style discussion among a few key participants
  • 7:30 p.m. -- Some sort of optional program back at the J-school -- maybe a

series of five-minute briefings about faculty research going on -- really brief -- just heads up for later followup. Include a couple of students who brief on what they have going on, too.

END -- Shuttle back to hotel

TUESDAY MORNING

Breakfast again at hotel

8:30 a.m. -- Reconvene at RJI for some kind of morning program wrapup, TBD.

10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest departure from the Columbia airport.

Program continues somewhat informally until lunchtime; we faciliate MoExpress connections to MCI and STL, ideally departing from front of RJI.

-- bill


Bill Densmore, 2008-2009 Fellow Reynolds Journalism Institute 201 RJI Hall University of Missouri Columbia MO 65211 573-882-9812 / VOICE MAIL/CELL: 617-448-6600

MAKING THE MARKET FOR DIGITAL INFORMATION: http://www.informationvalet.org http://journalism.missouri.edu/news/2008/09-05-reynolds-institute.html

REBOOTING THE NEWS: A civic-education agenda http://www.rebootinghtenews.org reboot.jpg