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--------- Forwarded message ----------
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[[Image:Gwu-smpa.jpg|frame|left|[GWU SMPA Building]]]
Date: Tue, 7 Apr 2009 11:54:17 -0400 (EDT)
 
From: Bill Densmore <densmorew@rjionline.org>
 
To: "Picht, Randy" <RPICHT@ap.org>
 
Subject: A discussion starter for a phone call shortly?
 
  
 +
=AN URGENT DISCUSSION:<BR><BR>"From Gatekeeper to Information Valet:<br><br>Work Plans for Sustaining Journalism"=
 +
===Wed., May 27, 2009 / 10 a.m.-4 p.m. / The George Washington University / Jack Morton Auditorium / 805 21st Street NW / Washington D.C.===
 +
<hr>
 +
==[http://www.newshare.com/wiki/index.php/Jta-event VIEW ARCHIVED PROGRAM VIDEOS]==
 +
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
 +
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
 +
<hr><h3>[https://extweb.missouri.edu/NewWebReg/Login.aspx?uid=3&pid=112389 REGISTER NOW ($55/full day; $30 half day)] / [http://newshare.com/wiki/index.php/Gwu-program VIEW PROGRAM] / [http://newshare.com/wiki/index.php/Gwu-participants WHO'S PARTICIPATING?]
 +
/[http://tinyurl.com/cymuke VIEW/PRINT TWO-PAGE FLYER]</h3><hr>
  
OK. Discussions are going on here. We think we want to go in two directions:
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==Tentative Program and Schedule==
  
(1) Push on prototype of InfoValet and
+
(Times and presenters subject to change / check this page for last-minute updates)  
  
(2) Work more broadly to push a variety of other services/products for
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===''9 a.m. -- Pre-event coffee/danish and discussion''===
sustaining journalism and the news industry through what we're calling an
+
<ul>
Innovation Engine at RJI.
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* Register and connect early with other participants/attendees and presenters over coffee and danish from 9 a.m.  '''(LOCATION: Atrium area on floor above Jack Morton Auditorium -- enter SMPA front doors)'''
 +
</ul>
  
Candidly, the development of InfoValet slowed the last few weeks because we
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===10 a.m. -- Welcome by Michael Shanahan, GWU School of Media & Public Affairs===
weren't sure there was catalytic marketplace support for the idea. Your call,
 
and Dean Singleton's speech, seem to suggest we were wrong.
 
  
So here is what April 27 might look like. What do you think?
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===10:05 a.m. -- The Reynolds Journalism Institute: Ideas, research, experiments, solutions===
 +
<ul>
 +
*With the intention of broadly collaborating with other institutions and enterprises, the [http://www.rjionline.org Donald W. Reynolds Journalism Institute]  (RJI) at the Missouri School of Journalism is pursuing ideas, research, experiments and solutions that help sustain and lead journalism into the 21st century. Dean Mills, Pam Johnson and Bill Densmore offer a short briefing on RJI, the RJI fellows program, the Information Valet Project and the "do-tank" approach to discovering, assessing, integrating and deploying multiple revenue solutions for the news industry across multiple platforms. </ul>
  
Times are approximate.
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===10:15 a.m. -- Discussion/Q&A: The Strategic Landscape for Sustaining News ===
 +
<ul>
 +
*RJI commissioned [http://www.betterbuydesign.com/resources.html Steve Mott,] a former journalist and noted payments-industry analyst and consultant to comprehensively study the best research on mobile, print and web marketplaces to paint a picture from a non-news-industry perspective of strategies for sustaining journalism. Also part of the discussion: Walter Isaacson, president/CEO of The Aspen Institute; Merrill Brown, senior strategist, Journalism Online LLC; Cynthia Typaldos, founder and president of [http://www.kachingle.com/ Kachingle], Matt Mankins of [http://newshare.com/wiki/index.php/Gwu-participants-mankins In-a-Moon,] and Scott Karp, CEO and co-founder of [http://www.newshare.com/wiki/index.php/Jta-participants-karp Publish2]. This panel may challenge conventional wisdom, setting a tone for the rest of the day. Come with tough questions.</ul>
 +
[[Image:Gwu-lobby.jpg|frame|left|[SMPA break-out space]]]
  
In the morning that day:
+
===11:15 a.m. -- 'Can News Media Survive the Internet Age?' -- The FTC perspective===
 +
<ul>
 +
What is the role of regulators in the news-industry transition considering issues like privacy, advertising, ownership, antitrust, copyright and broadband access? [http://innovationforum.gmu.edu/bios/desanti.php Susan S. DeSanti,] who has just returned as director of policy planning for the Federal Trade Commission, explains the agency's recent decision to hold a series of workshops, [http://www.ftc.gov/opa/2009/05/newspapers.shtm starting Sept. 15].  </ul>
  
1) 10 a.m. -- Announce the "Journalism Trust Initiative's Innovation Engine at
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===11:30 a.m. -- Briefing: A work in progress: Building the InfoValet Economy===
RJI" Martin Langeveld would be project director. A one-year do-tank to
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<ul>
discover, assess, integrate and deploy multiple revenue solutions for the news
+
*Moving from mass markets to mass customization, from gatekeeper to "information valet" is an urgent task for traditional print and broadcast news organizations. Reynolds Fellow [http://rji.missouri.edu/projects/info-valet/index.php Bill Densmore,] InfoCard's [http://www.parity.com/team.html#paul Paul Trevithick], CircLabs' [http://www.newshare.com/wiki/index.php/Blueprint-participants-vanderclute Jeff Vander Clute] and [http://www.newshare.com/wiki/index.php/Blueprint-participants-langeveld Martin Langeveld] present present a work-in-progress concept solution addressing user privacy, interest-based advertising, customized news and multi-site subscription networks -- including a proposed launch timetable. What's missing? A Q&A follows. </ul>
industry (of which InfoValet is just one) Platform agnostic (which is why this
 
can't be done by NAA or API).
 
  
2) 10:30 a.m. -- Present a strategic analysis of the news/journalism business
+
===11:45 a.m. -- The Wall of ideas: Tapping the wisdom of our crowd ===
and marketplace, with lots of research data (not new data, but a comprehensive
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<ul>
compilation and synthesis by Steve Mott, who you know is an ex-McKinsey type)
+
*The Jack Morton Auditorium and adjacent foyer offers the space during lunch for participants to caucus and agree on critical topics to propose for discussion during one round of concurrent, group-called breakout sessions in the afternoon. We'll describe how the convening process works before serving a box lunch. But first, we'll ask everyone in the room: What are you working on?</ul>
  
10:45 a.m. -- break
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===12:00-12:45 p.m. -- BOX LUNCH -- A chance to network ideas, and post breakouts ===
 +
<ul>
 +
*Post discussion topics on the News Wall, and negotiate with fellow convenors to combine or morph related topics.</ul>
  
3) 11:00 a.m. Present InfoValet. Concept demonstration of "how InfoValet will
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===12:45 p.m. -- The Value of privacy: Findings from a new national study -- Prof. Lee Wilkins===
work". Do not imply this is working code; the idea is to present the idea and
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<ul>
check that there is consensus on need. Provide some guidance on when to expect
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*As the public becomes more aware of how its time and attention is "monetized," what are citizens willing to trade for the privacy, and how is it valued? Missouri School of Journalism Prof. Lee Wilkins reveals results from a new national study completed in in early April. </ul>
prototype. Bill Densmore and Jeff VanderClute will present.
 
  
4) 11:45 a.m. -- We'll describe the afternoon proceedings, and will ask people
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===1:15 p.m. -- "GAME ON! Aggregators vs. Newspapers and the Future of Online News"===
to, during lunch, post on a wall ideas for afternoon breakout sessions.
+
<ul>
 +
*Missouri School of Journalism grad student Emily Sussman will discuss past, present and future experiments with paywalls around news and information. Will the massive popularity of aggregation websites keep news and information (mostly) free to consumers, or will an emerging newspaper consortium usher in the second (and perhaps, successful) generation of paid content? The presentation will explore these questions in light of the web's post-scarcity economy. A vigorous Q&A will follow. (Followups can be emailed to ews8tb@gmail.com)    '''</ul>
  
Noon -- We'll then do a box lunch in an environment where people can mingle,
+
===1:45 p.m. -- QUICK-SHARE BRIEFINGS: More options for saving journalism or newspapers===
which will allow for informal sharing of reactions to what's just been
+
Briefings are seven-minute updates to share knowledge on key projects, ideas and technologies ongoing concurrently. Depending on interest, leaders will lead breakout sessions immediately after this segment.
presented -- some informal sense making.
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<ul>
 +
*'''Charles "Chuck" Lewis,''' director, Investigative Reporting Workshop at American University; Joe Bergantino, founder, New England Center for Investigative Reporting; Ann Peters, [http://www.mediagiraffe.org/wiki/index.php/Gwu-pulitzer Pulitzer Center on Crisis Reporting,] and Bill Buzenberg of the Center for Public Integrity-- "Update on formation and funding of non-profit national and regional investigative journalism initiatives."
 +
*'''James "Jay" Hamilton,''' Duke University, author ''All the News That's Fit to Sell'' -- "Concepts for trading of privacy as an economic good."
 +
*'''Curtis Gans,''' [http://newshare.com/wiki/index.php/Gwu-participants-gans "DISCUSSION: Saving the Newspaper at the Center of Civic Literacy."]
 +
*[http://albertsun.info/about/ Sun, Albert,], student, University of Pennsylvania, Philadelphia, Pa. /  [http://albertsun.info/2009/03/price-discriminate/ "The Economics of Charging for Online Content"]
 +
</ul>
 +
[[Image:Gwu-floortwo.jpg|frame|right|[lobby / breakout space]]]
  
During lunch, I and other organizers will be looking at the break-out calls,
+
[[Image:Gwu-morton.jpg|frame|left|[Jack Morton Auditorium in use]]]
and trying to boil them down to a number of sessions (2-5 depending on overall
+
<hr><h3>[http://newshare.com/wiki/index.php/Jta BACK TO HOME PAGE]</H3><HR>
attendance) that are related in their called topics. This is sort of like what
 
we did at "Blueprint."
 
  
AFter the box lunch:
+
===2:30 p.m. -- Discussion and snack break -- preparing for breakouts ===
 +
<ul>
 +
*Whew! Ten briefings in four hours: It's time to connect the dots, assess options and get ready for a flight of breakout sessions.</ul>
  
4) 1 p.m. -- Lee Wilkins will present the privacy-study results, with Q&A;
+
=== 2:45 p.m -- Self-identified convenors call their 5-7 breakouts===
possibly some briefs from other privacy/demographics experts, if we get them in
+
<ul>
the room.
+
*Breakouts disperse within Jack Morton, the atrium and other designated spaces. The goal: Formulate recommendations and ideas for action for the Innovation Engine at RJI and the general journalism community. Return with three ideas and at least one proposed action step. </ul>
  
5) 1:45 p.m. -- For this whole semester, we've had a brilliant grad student at
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=== 3:30 p.m. -- What we've learned / Next steps===
Mizzou working on a conceptual history of efforts to finance web news content,
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<ul>
going back to 1995. She's going to report that history in a PowerPoint, with
+
*Our breakout session scribes return and present -- A fast, faciliated "what have we learned" and "next steps"  session. (Bill Densmore)
her own critical analysis. It should give people a baseline. Her name is Emily
+
*Joining the Journalism Trust initiative</ul>
Sussman.
+
<br><hr>[http://newshare.com/wiki/index.php/Jta RETURN TO HOME PAGE]
 +
<h3>[https://extweb.missouri.edu/NewWebReg/Login.aspx?uid=3&pid=112389 REGISTER NOW ($55/full day; $30 half day)]</h3><hr>
 +
====Lodging reservations====
  
Recall also that John Hart, who was general counsel to the New Century Network
+
For lodging, you may book a room at the special rate of $189/night, plus tax, at the university-owned [http://www.gwuinn.com/ George Washington University Inn,] 824 New Hampshire Ave., NW, Washington, DC  20037. This "Reynolds Journalism Institute" rate is only available up request by telephoning the GWU Inn reservation desk directly at (202) 337-6620. The Inn offers complimentary Internet Access wire or wireless. Its lobby-located Notti Bianche restaurant is open for breakfast, lunch and dinner. (A box lunch on Wednesday, May 27, is included in the symposium schedule and registration fee).  
and who has been advising InfoValet, will also be there. There may be many
 
other people in the Jack Morton Auditorium at GWU (a really stunning facility,
 
BTW), with specific knowledge; and we'll probably get some Q&A going after both
 
Lee's and Emily's presentations.
 
  
2:30 p.m. -- Discussion and snack break. (Behind the scenes, we tee up the
+
For more information [mailto:densmorew@rjionline.org email] Bill Densmore, 2008-2009 Reynolds Fellow, or call 573-882-9812.
breakouts)
 
  
6. 3:00 p.m. -- Self-identified convenors call their 2-5 breakouts. (We will
+
<hr>
have done a bit of orchestrating of the ideas posted and checked with each lead
+
<big>"We need many news organizations to keep our country strong. We need to help each other. We need to <b>partner,</b> we need to <b>experiment</b> and we need to accept and agree that we will continue, we will not accept failure and we need to keep trying and <b>trying different models</b> until we get it right."</big> <LI> Vivian Schiller, CEO of National Public Radio, March 30, 2009, at the [http://www.newsvision.org NewsVision Conference.]<br>
convenor or convenors who we want to conflate their ideas).
+
<P>
 
+
<big>In a March 16 Time Magazine story about the Project on Excellence in Journalism's 2009 "State of the News Media," report, M.J. Stephey wrote: " . . . (I)f solutions aren't obvious, the report's overall message is: <b>Will the future leaders of journalism please stand up?"</b></big>
3:45 p.m.-4:15 p.m. -- Break outs return -- A very fast faciliated "what have
 
we learned" and "next steps" session. (Bill Densmore)
 

Latest revision as of 13:12, 15 April 2012

[GWU SMPA Building]

Contents

AN URGENT DISCUSSION:

"From Gatekeeper to Information Valet:

Work Plans for Sustaining Journalism"

Wed., May 27, 2009 / 10 a.m.-4 p.m. / The George Washington University / Jack Morton Auditorium / 805 21st Street NW / Washington D.C.


VIEW ARCHIVED PROGRAM VIDEOS


REGISTER NOW ($55/full day; $30 half day) / VIEW PROGRAM / WHO'S PARTICIPATING?

/VIEW/PRINT TWO-PAGE FLYER


Tentative Program and Schedule

(Times and presenters subject to change / check this page for last-minute updates)

9 a.m. -- Pre-event coffee/danish and discussion

    • Register and connect early with other participants/attendees and presenters over coffee and danish from 9 a.m. (LOCATION: Atrium area on floor above Jack Morton Auditorium -- enter SMPA front doors)

10 a.m. -- Welcome by Michael Shanahan, GWU School of Media & Public Affairs

10:05 a.m. -- The Reynolds Journalism Institute: Ideas, research, experiments, solutions

    • With the intention of broadly collaborating with other institutions and enterprises, the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism is pursuing ideas, research, experiments and solutions that help sustain and lead journalism into the 21st century. Dean Mills, Pam Johnson and Bill Densmore offer a short briefing on RJI, the RJI fellows program, the Information Valet Project and the "do-tank" approach to discovering, assessing, integrating and deploying multiple revenue solutions for the news industry across multiple platforms.

10:15 a.m. -- Discussion/Q&A: The Strategic Landscape for Sustaining News

    • RJI commissioned Steve Mott, a former journalist and noted payments-industry analyst and consultant to comprehensively study the best research on mobile, print and web marketplaces to paint a picture from a non-news-industry perspective of strategies for sustaining journalism. Also part of the discussion: Walter Isaacson, president/CEO of The Aspen Institute; Merrill Brown, senior strategist, Journalism Online LLC; Cynthia Typaldos, founder and president of Kachingle, Matt Mankins of In-a-Moon, and Scott Karp, CEO and co-founder of Publish2. This panel may challenge conventional wisdom, setting a tone for the rest of the day. Come with tough questions.
[SMPA break-out space]

11:15 a.m. -- 'Can News Media Survive the Internet Age?' -- The FTC perspective

    What is the role of regulators in the news-industry transition considering issues like privacy, advertising, ownership, antitrust, copyright and broadband access? Susan S. DeSanti, who has just returned as director of policy planning for the Federal Trade Commission, explains the agency's recent decision to hold a series of workshops, starting Sept. 15.

11:30 a.m. -- Briefing: A work in progress: Building the InfoValet Economy

    • Moving from mass markets to mass customization, from gatekeeper to "information valet" is an urgent task for traditional print and broadcast news organizations. Reynolds Fellow Bill Densmore, InfoCard's Paul Trevithick, CircLabs' Jeff Vander Clute and Martin Langeveld present present a work-in-progress concept solution addressing user privacy, interest-based advertising, customized news and multi-site subscription networks -- including a proposed launch timetable. What's missing? A Q&A follows.

11:45 a.m. -- The Wall of ideas: Tapping the wisdom of our crowd

    • The Jack Morton Auditorium and adjacent foyer offers the space during lunch for participants to caucus and agree on critical topics to propose for discussion during one round of concurrent, group-called breakout sessions in the afternoon. We'll describe how the convening process works before serving a box lunch. But first, we'll ask everyone in the room: What are you working on?

12:00-12:45 p.m. -- BOX LUNCH -- A chance to network ideas, and post breakouts

    • Post discussion topics on the News Wall, and negotiate with fellow convenors to combine or morph related topics.

12:45 p.m. -- The Value of privacy: Findings from a new national study -- Prof. Lee Wilkins

    • As the public becomes more aware of how its time and attention is "monetized," what are citizens willing to trade for the privacy, and how is it valued? Missouri School of Journalism Prof. Lee Wilkins reveals results from a new national study completed in in early April.

1:15 p.m. -- "GAME ON! Aggregators vs. Newspapers and the Future of Online News"

    • Missouri School of Journalism grad student Emily Sussman will discuss past, present and future experiments with paywalls around news and information. Will the massive popularity of aggregation websites keep news and information (mostly) free to consumers, or will an emerging newspaper consortium usher in the second (and perhaps, successful) generation of paid content? The presentation will explore these questions in light of the web's post-scarcity economy. A vigorous Q&A will follow. (Followups can be emailed to ews8tb@gmail.com)

1:45 p.m. -- QUICK-SHARE BRIEFINGS: More options for saving journalism or newspapers

Briefings are seven-minute updates to share knowledge on key projects, ideas and technologies ongoing concurrently. Depending on interest, leaders will lead breakout sessions immediately after this segment.

[lobby / breakout space]
[Jack Morton Auditorium in use]

BACK TO HOME PAGE


2:30 p.m. -- Discussion and snack break -- preparing for breakouts

    • Whew! Ten briefings in four hours: It's time to connect the dots, assess options and get ready for a flight of breakout sessions.

2:45 p.m -- Self-identified convenors call their 5-7 breakouts

    • Breakouts disperse within Jack Morton, the atrium and other designated spaces. The goal: Formulate recommendations and ideas for action for the Innovation Engine at RJI and the general journalism community. Return with three ideas and at least one proposed action step.

3:30 p.m. -- What we've learned / Next steps

    • Our breakout session scribes return and present -- A fast, faciliated "what have we learned" and "next steps" session. (Bill Densmore)
    • Joining the Journalism Trust initiative



RETURN TO HOME PAGE

REGISTER NOW ($55/full day; $30 half day)


Lodging reservations

For lodging, you may book a room at the special rate of $189/night, plus tax, at the university-owned George Washington University Inn, 824 New Hampshire Ave., NW, Washington, DC 20037. This "Reynolds Journalism Institute" rate is only available up request by telephoning the GWU Inn reservation desk directly at (202) 337-6620. The Inn offers complimentary Internet Access wire or wireless. Its lobby-located Notti Bianche restaurant is open for breakfast, lunch and dinner. (A box lunch on Wednesday, May 27, is included in the symposium schedule and registration fee).

For more information email Bill Densmore, 2008-2009 Reynolds Fellow, or call 573-882-9812.


"We need many news organizations to keep our country strong. We need to help each other. We need to partner, we need to experiment and we need to accept and agree that we will continue, we will not accept failure and we need to keep trying and trying different models until we get it right."

  • Vivian Schiller, CEO of National Public Radio, March 30, 2009, at the NewsVision Conference.

    In a March 16 Time Magazine story about the Project on Excellence in Journalism's 2009 "State of the News Media," report, M.J. Stephey wrote: " . . . (I)f solutions aren't obvious, the report's overall message is: Will the future leaders of journalism please stand up?"