Difference between revisions of "Blueprint-stakeholders-advertising"
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==Privacy/trust== | ==Privacy/trust== | ||
| − | [[Image:Privacy-trust-poster.jpg|180px|thumb|right| | + | [[Image:Privacy-trust-poster.jpg|180px|thumb|right|privacy-trust issues]] |
*Legal conformance (may requires laws that don’t exist) | *Legal conformance (may requires laws that don’t exist) | ||
*Bottom-up approach – consumer has opt in and control over the information they reveal – how it is used. With context. | *Bottom-up approach – consumer has opt in and control over the information they reveal – how it is used. With context. | ||
| Line 11: | Line 11: | ||
*Technology has to reflect all these principles of privacy policy. | *Technology has to reflect all these principles of privacy policy. | ||
| + | [[Image:Service-poster.jpg|180px|thumb|left|Service issues]] | ||
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==Services== | ==Services== | ||
| − | + | ||
| − | + | * -- Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information. | |
| − | *Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information. | + | * -- Tech realities to include: |
| − | *Tech realities to include: | + | * -- Micropayments |
| − | *Micropayments | + | * -- Direct channels to groups |
| − | *Direct channels to groups | + | * -- Needs to work with existing systems (blogs, social networks) |
| − | *Needs to work with existing systems (blogs, social networks) | + | * -- Has to be trusted, opt-in system |
| − | *Has to be trusted, opt-in system | ||
Latest revision as of 06:54, 7 December 2008
Values for stakeholders/questions -- advertising
Privacy/trust
- Legal conformance (may requires laws that don’t exist)
- Bottom-up approach – consumer has opt in and control over the information they reveal – how it is used. With context.
- How? Some type of non-profit entity, maybe a standards organization, an enforceable ombudsman that speaks for the consumer. ISO? NST?
- Reality – state law will move faster than federal law. Federal will emerge from it.
- Should be proactive efforts now by organizations and technologists and journalists to socialize what is being said so laws don’t get created that cause more harm than good.
- Transparency as much as possible with consumers. Trust fundamental to making system work.
- Technology has to reflect all these principles of privacy policy.
Services
- -- Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information.
- -- Tech realities to include:
- -- Micropayments
- -- Direct channels to groups
- -- Needs to work with existing systems (blogs, social networks)
- -- Has to be trusted, opt-in system
