Difference between revisions of "Temp"
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(New page: ==Challenge: How to sustain values, purposes of journalism?== *Mass markets splintering *Search advertising effective competitor *Classifieds done better on the web *What sustains journ...) |
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==Challenge: How to sustain values, purposes of journalism?== | ==Challenge: How to sustain values, purposes of journalism?== | ||
*Mass markets splintering | *Mass markets splintering | ||
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*But how to be rewarded | *But how to be rewarded | ||
| − | ==Making the market for digital information== | + | ==Making the market for digital information -- HOW?== |
*Consumer user establishes account with InfoValet | *Consumer user establishes account with InfoValet | ||
*Shares as much demographic, preference info as desired | *Shares as much demographic, preference info as desired | ||
| − | *This information shared among multiple participating sites | + | *This information shared among multiple participating sites |
| − | * | + | *Records of activity logged, aggregated to InfoValet, purged |
| + | *Establishes "shared-value network" for commerce, service | ||
| + | |||
| + | ==Making the market for digital information -- ADVERTISING== | ||
| + | *Rewards for activities, viewing ads, sponsored material | ||
**Example: The Ford Explorer PDF download | **Example: The Ford Explorer PDF download | ||
**Advertising network based on interest not inference | **Advertising network based on interest not inference | ||
| − | * | + | **Higher CPMs for the news industry |
| − | + | **Consistent with Federal Trade Commission privacy guidlines | |
| + | |||
| + | ==Making the market for digital information -- NEWS/CONTENT== | ||
| + | *Shared-user network for news-oriented social interaction | ||
| + | *Subscription access to multiple websites (cable model) | ||
**Access by time, or bundle | **Access by time, or bundle | ||
**Economic purchasing on a per-item basis (music, video, text) | **Economic purchasing on a per-item basis (music, video, text) | ||
| + | *Enables "public radio model" too (Kachingle, others) | ||
| + | |||
| + | ==Benefits to consumers/users== | ||
| + | *One account, one ID, one password, (one bill or reward) | ||
| + | *Personalized service over a network of sites | ||
| + | *Demographic privacy portable, trusted (no more crumbs everywhere) | ||
| + | *Rewards for sharing info (like the supermarket card) | ||
| + | *Access to "deep web," premium, personalized content | ||
| + | *Freedom of choice in picking InfoValets (unlike PayPal, etc.) | ||
| + | |||
| + | ==Adoption strategy: Journalism Trust Association== | ||
| + | *Non-stock, non-profit JTA guides early years | ||
| + | *Non-competitive ownership, trusted control | ||
| + | *"Founding members" advise early decisions | ||
| + | *Broadly representative board gradually enlarged | ||
| + | *Controlling owner of InfoValet Service Corp. | ||
| + | |||
| + | ==InfoValet Service Corp. -- Convenor, integrator== | ||
| + | *For profit LLC or L3C / controlled by JTA | ||
| + | *Convenes industry around specific system | ||
| + | *Makes/enforces rules for use of InfoValet logo/service | ||
Revision as of 00:08, 17 March 2009
Contents
- 1 Challenge: How to sustain values, purposes of journalism?
- 2 News as a service not a product
- 3 Making the market for digital information -- HOW?
- 4 Making the market for digital information -- ADVERTISING
- 5 Making the market for digital information -- NEWS/CONTENT
- 6 Benefits to consumers/users
- 7 Adoption strategy: Journalism Trust Association
- 8 InfoValet Service Corp. -- Convenor, integrator
Challenge: How to sustain values, purposes of journalism?
- Mass markets splintering
- Search advertising effective competitor
- Classifieds done better on the web
- What sustains journalism in that environment
News as a service not a product
- Helping user find access to info from anywhere
- Creating a conversation, community ... network
- Not just about the story; smaller, larger remix
- The news social network
- New concept: The "InfoValet" -- trusted advisor/broker
- But how to be rewarded
Making the market for digital information -- HOW?
- Consumer user establishes account with InfoValet
- Shares as much demographic, preference info as desired
- This information shared among multiple participating sites
- Records of activity logged, aggregated to InfoValet, purged
- Establishes "shared-value network" for commerce, service
Making the market for digital information -- ADVERTISING
- Rewards for activities, viewing ads, sponsored material
- Example: The Ford Explorer PDF download
- Advertising network based on interest not inference
- Higher CPMs for the news industry
- Consistent with Federal Trade Commission privacy guidlines
Making the market for digital information -- NEWS/CONTENT
- Shared-user network for news-oriented social interaction
- Subscription access to multiple websites (cable model)
- Access by time, or bundle
- Economic purchasing on a per-item basis (music, video, text)
- Enables "public radio model" too (Kachingle, others)
Benefits to consumers/users
- One account, one ID, one password, (one bill or reward)
- Personalized service over a network of sites
- Demographic privacy portable, trusted (no more crumbs everywhere)
- Rewards for sharing info (like the supermarket card)
- Access to "deep web," premium, personalized content
- Freedom of choice in picking InfoValets (unlike PayPal, etc.)
Adoption strategy: Journalism Trust Association
- Non-stock, non-profit JTA guides early years
- Non-competitive ownership, trusted control
- "Founding members" advise early decisions
- Broadly representative board gradually enlarged
- Controlling owner of InfoValet Service Corp.
InfoValet Service Corp. -- Convenor, integrator
- For profit LLC or L3C / controlled by JTA
- Convenes industry around specific system
- Makes/enforces rules for use of InfoValet logo/service
