Difference between revisions of "Mpi-actions"
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===From gatekeeper to valet (Bill Densmore)=== | ===From gatekeeper to valet (Bill Densmore)=== | ||
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===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:=== | ===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:=== | ||
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===The newspaper is not dead, long live the newspaper (John Foreman)=== | ===The newspaper is not dead, long live the newspaper (John Foreman)=== | ||
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| + | <b>LEADING QUESTIONS:</b> | ||
*How do we service non-newspaper readers and not abandon the core newspaper readers? Why should we? | *How do we service non-newspaper readers and not abandon the core newspaper readers? Why should we? | ||
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===Video innovation in a tought budget (Dave Morris)=== | ===Video innovation in a tought budget (Dave Morris)=== | ||
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*What will it take to equip all reporters with a videocamera? | *What will it take to equip all reporters with a videocamera? | ||
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===Tweets and social networking (Steve Buttry)=== | ===Tweets and social networking (Steve Buttry)=== | ||
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*Name a reporter as your social-media curator | *Name a reporter as your social-media curator | ||
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===Managing newsroom change (Mizell Stewart)=== | ===Managing newsroom change (Mizell Stewart)=== | ||
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| + | <b>LEADING QUESTIONS:</b> | ||
*When will you have a newsroom-change staff retreat? | *When will you have a newsroom-change staff retreat? | ||
*How do you inject sense of urgency into a "we've always done it this way" environment? | *How do you inject sense of urgency into a "we've always done it this way" environment? | ||
*Hold a community-information needs summit in your city -- get public help! | *Hold a community-information needs summit in your city -- get public help! | ||
Revision as of 21:46, 13 February 2010
Contents
- 1 Ready, Aim, Fire Ideas
- 1.1 From gatekeeper to valet (Bill Densmore)
- 1.2 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.3 The newspaper is not dead, long live the newspaper (John Foreman)
- 1.4 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.5 Video innovation in a tought budget (Dave Morris)
- 1.6 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.7 Tweets and social networking (Steve Buttry)
- 1.8 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
- 1.9 Managing newsroom change (Mizell Stewart)
- 1.10 IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
Ready, Aim, Fire Ideas
For each session today, let's talk about actions we can take in response. Some examples:
From gatekeeper to valet (Bill Densmore)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
LEADING QUESTIONS:
- Why should your reader tell you about their interests?
- What can you do for them as a result to help them get through the day better?
- Why should you readers pay for news? How will you make the case to them?
- How about creating a newshare commons in your community?
- Have you named your mobile editor? (Clyde Bentley)
The newspaper is not dead, long live the newspaper (John Foreman)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
LEADING QUESTIONS:
- How do we service non-newspaper readers and not abandon the core newspaper readers? Why should we?
- What are the things newspapers do best? How do we dispense with the rest?
- Can we focus on both preserving print and be first in web services?
Video innovation in a tought budget (Dave Morris)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
LEADING QUESTIONS:
- What will it take to equip all reporters with a videocamera?
- How are you going to make that happen?
- How are you going to get what they do edited and posted, at little cost?
- How about an active outreach to the public to submit video?
Tweets and social networking (Steve Buttry)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
LEADING QUESTIONS:
- Name a reporter as your social-media curator
- Ask the public to hashtag onto Twitter feeds you create
- Connect your newsroom with the public in physical/virtual venues
Managing newsroom change (Mizell Stewart)
IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:
LEADING QUESTIONS:
- When will you have a newsroom-change staff retreat?
- How do you inject sense of urgency into a "we've always done it this way" environment?
- Hold a community-information needs summit in your city -- get public help!
