Difference between revisions of "Blueprint-bullets"
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| − | + | <h4>Here are bullet points recoreded by breakout groups on Thursday, Dec. 4, 2008, at the IVP-Blueprint summit.</h4> | |
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| − | + | ==Stakeholder values from first group== | |
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| − | + | ===Content creators=== | |
| − | + | *Focused reach | |
| − | + | *Reach tiny niches economically | |
| − | + | *Reach the long tail | |
| − | + | *Make money on other peoples information (share value) | |
| − | + | *A business that works | |
| + | *Ability to influence development | ||
| − | + | ===Content consumers=== | |
| − | + | *Convenience, security, privacy, monetizing relationships | |
| − | + | *Content they like | |
| − | + | *Content not available elsewhere | |
| − | + | *Saving time and money | |
| − | + | *Frictionless | |
| + | *Ability to influence how this develops | ||
| + | *Scale ability to be compensated as creator as well as consumer | ||
| − | + | ===Commerce players=== | |
| − | + | *Access to trusted nodes (papers, local brands, retailers) | |
| − | + | *Monetize content through better value | |
| − | + | *Access to content to more effectively market | |
| + | *Unique channels to consumers | ||
| + | *Increases advertising efficiency | ||
| − | + | ===Aggregators of content=== | |
| − | + | *Cuts down on acquisition cost of customers | |
| − | + | *Antidote to Google | |
| − | + | *Scale for important pieces of their business (e.g. OpenID) | |
| + | *New customers for platforms | ||
| + | *Differential pricing | ||
| + | ===Educators=== | ||
| + | *Access to different genres of communication | ||
| + | *Access to new business models | ||
| + | *Narrowcasting, instead of broadcast mode | ||
| − | + | ===Regulators (beneficiary not stakeholder?)=== | |
| − | + | *Self-policing organization (one instead of millions) | |
| − | + | *Capabilities for better regulation than government | |
| − | + | *Ability to generate new ideas and better ways of doing things | |
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| − | + | ==Report back from the content breakout group== | |
| + | ===Questions=== | ||
| + | *Figure out a definition of content | ||
| + | *Movement of news as process rather than product | ||
| + | *How do you have transactions around it? | ||
| + | *Defining the role of journalists and journalism | ||
| − | Privacy/trust | + | ===Defining the InfoValet (Howard's definition)=== |
| − | + | A centralized place in which news providers could exchange with each other and with users things about value, relationships, reputation, information and even money. Examples: | |
| − | + | *A common registration platform – instead of many registration sites, one place where they register which gives them access to many different sites and registration information as value to all the sites that participate. | |
| − | + | *A PayPal like setup where if they pay for low-rate content they don’t have to enter their credit card over and over again. Simplicity. | |
| − | + | *Common place to sign up for text message or emails. | |
| − | + | *Common set of ethical standards. | |
| − | + | *Information exchange on the backend among participants | |
| − | + | ||
| + | ==Report back from the advertising breakout group== | ||
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| + | ===Privacy/trust=== | ||
| + | *Legal conformance (may requires laws that don’t exist) | ||
| + | *Bottom-up approach – consumer has opt in and control over the information they reveal – how it is used. With context. | ||
| + | *How? Some type of non-profit entity, maybe a standards organization, an enforceable ombudsman that speaks for the consumer. ISO? NST? | ||
| + | *Reality – state law will move faster than federal law. Federal will emerge from it. | ||
| + | *Should be proactive efforts now by organizations and technologists and journalists to socialize what is being said so laws don’t get created that cause more harm than good. | ||
| + | *Transparency as much as possible with consumers. Trust fundamental to making system work. | ||
| + | *Technology has to reflect all these principles of privacy policy. | ||
| − | + | ===Services=== | |
| − | Services | + | *Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information. |
| − | + | *Tech realities to include: | |
| − | + | *Micropayments | |
| − | + | *Direct channels to groups | |
| − | + | *Needs to work with existing systems (blogs, social networks) | |
| − | + | *Has to be trusted, opt-in system | |
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Revision as of 02:14, 7 December 2008
Contents
Here are bullet points recoreded by breakout groups on Thursday, Dec. 4, 2008, at the IVP-Blueprint summit.
Stakeholder values from first group
Content creators
- Focused reach
- Reach tiny niches economically
- Reach the long tail
- Make money on other peoples information (share value)
- A business that works
- Ability to influence development
Content consumers
- Convenience, security, privacy, monetizing relationships
- Content they like
- Content not available elsewhere
- Saving time and money
- Frictionless
- Ability to influence how this develops
- Scale ability to be compensated as creator as well as consumer
Commerce players
- Access to trusted nodes (papers, local brands, retailers)
- Monetize content through better value
- Access to content to more effectively market
- Unique channels to consumers
- Increases advertising efficiency
Aggregators of content
- Cuts down on acquisition cost of customers
- Antidote to Google
- Scale for important pieces of their business (e.g. OpenID)
- New customers for platforms
- Differential pricing
Educators
- Access to different genres of communication
- Access to new business models
- Narrowcasting, instead of broadcast mode
Regulators (beneficiary not stakeholder?)
- Self-policing organization (one instead of millions)
- Capabilities for better regulation than government
- Ability to generate new ideas and better ways of doing things
Report back from the content breakout group
Questions
- Figure out a definition of content
- Movement of news as process rather than product
- How do you have transactions around it?
- Defining the role of journalists and journalism
Defining the InfoValet (Howard's definition)
A centralized place in which news providers could exchange with each other and with users things about value, relationships, reputation, information and even money. Examples:
- A common registration platform – instead of many registration sites, one place where they register which gives them access to many different sites and registration information as value to all the sites that participate.
- A PayPal like setup where if they pay for low-rate content they don’t have to enter their credit card over and over again. Simplicity.
- Common place to sign up for text message or emails.
- Common set of ethical standards.
- Information exchange on the backend among participants
Report back from the advertising breakout group
Privacy/trust
- Legal conformance (may requires laws that don’t exist)
- Bottom-up approach – consumer has opt in and control over the information they reveal – how it is used. With context.
- How? Some type of non-profit entity, maybe a standards organization, an enforceable ombudsman that speaks for the consumer. ISO? NST?
- Reality – state law will move faster than federal law. Federal will emerge from it.
- Should be proactive efforts now by organizations and technologists and journalists to socialize what is being said so laws don’t get created that cause more harm than good.
- Transparency as much as possible with consumers. Trust fundamental to making system work.
- Technology has to reflect all these principles of privacy policy.
Services
- Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information.
- Tech realities to include:
- Micropayments
- Direct channels to groups
- Needs to work with existing systems (blogs, social networks)
- Has to be trusted, opt-in system
