Difference between revisions of "Blueprint-next-step-task-areas"
From IVP Wiki
(→Next-step task areas for IVP collaborators) |
|||
| Line 6: | Line 6: | ||
*Five case studies – Bluetooth, OPA, NCN, formed/benefits | *Five case studies – Bluetooth, OPA, NCN, formed/benefits | ||
*Creating entity to own patents/etc. licensing, or just series of relationships is there an entity or a series of relationships; is there IP that needs to reside someplace or is it contractual trust relationships among content aggregators; maybe both. | *Creating entity to own patents/etc. licensing, or just series of relationships is there an entity or a series of relationships; is there IP that needs to reside someplace or is it contractual trust relationships among content aggregators; maybe both. | ||
| − | *Payment guarantees and liabilities – who bears | + | *Payment guarantees and liabilities –- who bears |
| − | *Profit nonprofit | + | *Profit or nonprofit organization? |
| − | |||
| − | |||
| − | |||
*Should this be trade association to mitigate all the legal/liability issues? | *Should this be trade association to mitigate all the legal/liability issues? | ||
| + | *What is hte governance? How are decisions made about who gets admitted? Participation rules? | ||
==Marketing== | ==Marketing== | ||
| − | * | + | *Concept needs a marketing-requirements document |
| + | *How to launch with a significant network in place | ||
| + | *Is this marketed B-to-B or B-to-C or both? In what sequence? | ||
*Define what the rewards system is for the users | *Define what the rewards system is for the users | ||
| − | * | + | *What are the terms –- name of agent (news organization) vs. name of the operating service. |
| − | + | *How to position the news organization as a information repository handler | |
==Advertising== | ==Advertising== | ||
| Line 25: | Line 25: | ||
*How to get money in hands of people who create content other than subscriptions | *How to get money in hands of people who create content other than subscriptions | ||
| − | ==Content == | + | ==Support of Content == |
| − | * | + | *Determine what types of content are going to be involved: Examples: News, academic, medical, legal, other trade/niche, music, audio, video/movies, self-help, games, databases, other multimedia? |
| − | * | + | *Is a standard metada protocol required? |
| + | *How and if we price it / per item / by subscription / something else? To market? | ||
| + | *Who is going to provide content? Traditional media? Individuals? Both? | ||
| + | *Identify early adopters | ||
| + | *Is this processing of content (service) rather than owning content (product)? | ||
| + | *Who owns content? Community? Proprietary? | ||
| + | *Identify topic areas no one has claimed yet | ||
| + | *Who does the filter? Is the IV Service a filter, or a neutral pipe? | ||
| + | *Pricing by article, subject, domain, phrase, concept? | ||
| + | *What is role of traditional journalism? | ||
| + | *Support variable pricing based on time, market, user metrics? | ||
==Privacy/demographics/identity== | ==Privacy/demographics/identity== | ||
*Use/ownership/custodianship of privacy information | *Use/ownership/custodianship of privacy information | ||
*What will people exchange for their privacy? | *What will people exchange for their privacy? | ||
| + | *Need a framework for rules, like OECD guidelines | ||
| + | *Stress transparency | ||
| + | *Rules for exchange/repurposing of information | ||
| + | *Rules about use of information collected in service; what if companies go out of business; is information asset of company; better to do it the way money is treated. Money always belongs to individual. | ||
| + | *Literature review on ownership of identify; opportunities and liabilities of being “custodians” of peoples’ personal information. Is there a core of information that can’t be traded/sold? | ||
| + | *Law firm representing custodians of personal information. Legal discussion as detailed as technical; hard to bridge two worlds. (39 states security notice breach laws) IDEA. | ||
| + | |||
==Business models/financial== | ==Business models/financial== | ||
| − | *Credit/risk issues | + | *Credit/risk issues |
| + | *How does the economic status of user affect access? | ||
| + | *Do we need a virtual "public library" aspect? | ||
| + | *Market pricing -- scale of network will determine its value | ||
| + | *Figure out staging: How cait be started in a very simply way right now? | ||
| + | *Can charge/no charge and reward cases be an option of the local InfoValet provider? | ||
| + | *Flesh out VRM vs. CRM approach which still works for vendors | ||
| + | *Recognize that advertising is content too because it attracts readers -- e.g., Craig's list | ||
| + | |||
* | * | ||
==Technology/IP rights== | ==Technology/IP rights== | ||
*Are there any patent issues? | *Are there any patent issues? | ||
| + | *Who owns an unique intellectual property created? | ||
Revision as of 02:31, 7 December 2008
Contents
Next-step task areas for IVP collaborators
Here are six task areas for Information Valet Project collaborators, and bullet-point tasks within each. (Collaborators please add to/edit this list by using the wiki edit function. Click on the tab at the top of page and remember to click on "Save page" tab when done editing)
Legal/corporate form/governance
- Five case studies – Bluetooth, OPA, NCN, formed/benefits
- Creating entity to own patents/etc. licensing, or just series of relationships is there an entity or a series of relationships; is there IP that needs to reside someplace or is it contractual trust relationships among content aggregators; maybe both.
- Payment guarantees and liabilities –- who bears
- Profit or nonprofit organization?
- Should this be trade association to mitigate all the legal/liability issues?
- What is hte governance? How are decisions made about who gets admitted? Participation rules?
Marketing
- Concept needs a marketing-requirements document
- How to launch with a significant network in place
- Is this marketed B-to-B or B-to-C or both? In what sequence?
- Define what the rewards system is for the users
- What are the terms –- name of agent (news organization) vs. name of the operating service.
- How to position the news organization as a information repository handler
Advertising
- How does IVP facilitate role of advertising by moving money around ecosystem
- Might just be revenue generation – is “advertising” too limiting term?
- Revenue generation through advertising or other business models
- How to get money in hands of people who create content other than subscriptions
Support of Content
- Determine what types of content are going to be involved: Examples: News, academic, medical, legal, other trade/niche, music, audio, video/movies, self-help, games, databases, other multimedia?
- Is a standard metada protocol required?
- How and if we price it / per item / by subscription / something else? To market?
- Who is going to provide content? Traditional media? Individuals? Both?
- Identify early adopters
- Is this processing of content (service) rather than owning content (product)?
- Who owns content? Community? Proprietary?
- Identify topic areas no one has claimed yet
- Who does the filter? Is the IV Service a filter, or a neutral pipe?
- Pricing by article, subject, domain, phrase, concept?
- What is role of traditional journalism?
- Support variable pricing based on time, market, user metrics?
Privacy/demographics/identity
- Use/ownership/custodianship of privacy information
- What will people exchange for their privacy?
- Need a framework for rules, like OECD guidelines
- Stress transparency
- Rules for exchange/repurposing of information
- Rules about use of information collected in service; what if companies go out of business; is information asset of company; better to do it the way money is treated. Money always belongs to individual.
- Literature review on ownership of identify; opportunities and liabilities of being “custodians” of peoples’ personal information. Is there a core of information that can’t be traded/sold?
- Law firm representing custodians of personal information. Legal discussion as detailed as technical; hard to bridge two worlds. (39 states security notice breach laws) IDEA.
Business models/financial
- Credit/risk issues
- How does the economic status of user affect access?
- Do we need a virtual "public library" aspect?
- Market pricing -- scale of network will determine its value
- Figure out staging: How cait be started in a very simply way right now?
- Can charge/no charge and reward cases be an option of the local InfoValet provider?
- Flesh out VRM vs. CRM approach which still works for vendors
- Recognize that advertising is content too because it attracts readers -- e.g., Craig's list
Technology/IP rights
- Are there any patent issues?
- Who owns an unique intellectual property created?
