Blueprint-ima

Dinner Topic: Blueprinting the Information Valet Economy

A Dutch-treat dinner gathering at a restaurant in Atlanta on Friday, Feb. 20, 2009, in connection with the Integrated Marketing Association's annual convention at the Westin Peachtree Plaza Hotel.

Organizer

• Bill Densmore 2008-2009 Fellow, Donald W. Reynolds Journalism Institute / Missouri School of Journalism

The topic

• Discussion topic: Unique ownership and architecture of shared-user network for user-centric demographic privacy, enhanced advertising and subscription/item info payments. READ MORE.

The location

• Restaurant: TBD, email your interest to wpdensmore@gmail.com; include cell phone; I'll email and/or text you with location.

The time

• Time: 7:30 p.m., Friday, Feb. 20, 2009.

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A collapsing business model

The business model which sustained U.S. journalism is collapsing. The value of mass-market advertising is insufficient to alone support it on the web. "CPMs" are falling.

A real solution

What would happen if we could create a non-profit, shared-user network for Internet information commerce that combined:

• User-centric demographic privacy management
• On-the-fly personalization and customization
• Advertising presented to consumers who voluntarily provide demographic information, and who are directly rewarded for doing so.
• A platform for multi-site subscriptions and per-click compensation for valuable content
• All aggregated with one account, one-ID simplicity
• Where consumers choose a relationship with a most-trusted InfoValet -- perhaps their public-media outlet
• A new(s) social network

A launch by year end

The Information Valet Project of the Donald W. Reynolds Journalism Institute, at the Missouri School of Journalism is at work on creating such a service, with the help of The Associated Press, Lee Enterprises Inc. and other partners. The Information Valet Service will be demonstrated in Washington, D.C., in April, and a prototype will launch by year end, 2009.

Shape the role for public media

Technology for creating the InfoValet Service is available. Partners to run it are being lined up. What business rules and relationships should govern it? What is the role for public media organizations? Come offer your constructive criticism, observations, ideas and feedback during a dinner where we "blueprint the information valet economy."
KEY LINKS:

• TWO-PAGE OVERVIEW
• IDEAS BEHIND THE PROJECT
• UNIQUE OWNERSHIP IDEA
• THE DEC.3-5, 2009 CONFERENCE

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For more information:
Call or text Bill Densmore -- 617-448-6600 / wpdensmore@gmail.com
(At the Westin Friday and Saturday)