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Revision as of 23:52, 16 March 2009
Challenge: How to sustain values, purposes of journalism?
- Mass markets splintering
- Search advertising effective competitor
- Classifieds done better on the web
- What sustains journalism in that environment
News as a service not a product
- Helping user find access to info from anywhere
- Creating a conversation, community ... network
- Not just about the story; smaller, larger remix
- The news social network
- New concept: The "InfoValet" -- trusted advisor/broker
- But how to be rewarded
Making the market for digital information
- Consumer user establishes account with InfoValet
- Shares as much demographic, preference info as desired
- This information shared among multiple participating sites
- RESULT #1: Rewards for activities, viewing ads, sponsored material
- Example: The Ford Explorer PDF download
- Advertising network based on interest not inference
- RESULT #2: Can establish a shared-user network
- Subscription access to multiple websites (cable model)
- Access by time, or bundle
- Economic purchasing on a per-item basis (music, video, text)
