Difference between revisions of "Infovalet"
From IVP Wiki
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*Allow end users to own, protect — and optionally benefit by sharing — their demographic and usage data, with the help of their competitively chosen “information valet” – such as their local newspaper. | *Allow end users to own, protect — and optionally benefit by sharing — their demographic and usage data, with the help of their competitively chosen “information valet” – such as their local newspaper. | ||
*Provide a platform for customizing and personalizing the end-user web experience – a “news social network.” | *Provide a platform for customizing and personalizing the end-user web experience – a “news social network.” | ||
| − | *Allow online users to easily share, sell and buy content through multiple websites with one bill, one account, one ID and password which work at a plurality of participating websites. | + | *Allow online users to easily share, sell and buy content through multiple websites with one bill, one account, one ID and password which work at a plurality of participating websites. <h4> |
| − | <hr | + | <hr> |
| − | *[http://rji.missouri.edu/projects/info-valet/stories/radio-interview/index.php HEAR OR READ A Q&A EXPLAINING THE INFOVALET VISION] | + | *[http://rji.missouri.edu/projects/info-valet/stories/radio-interview/index.php HEAR OR READ A Q&A EXPLAINING THE INFOVALET VISION] |
| + | *[http://www.vimeo.com/3957132 WATCH A 20-MINUTE PRESENTATION] | ||
| + | *[http://informationvalet.wordpress.com/2009/03/28/audio-the-news-social-network-infovalet-explained-in-six-minutes/ LISTEN TO A SIX-MINUTE PRESENTATION] | ||
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“We’ll start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Bill Densmore, IVP project researcher. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.” | “We’ll start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Bill Densmore, IVP project researcher. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.” | ||
Revision as of 15:35, 5 April 2009
Contents
- 1 The Information Valet Project:Building a collaborative, shared-user networkto sustain the values and purposes of journalism
PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
OTHER LINKS/COMMENT . . . ABOUT THE NEW(S)SOCIAL NETWORK . . . INFORMATION VALET PROJECT BLOG . . . . RSS FEED
The vision: New revenues for news
To earn new revenue, news organizations need to quickly migrate their historic role as the most-trusted source of information from the product-oriented print world to a service-oriented digital “ecosystem.” The Information Valet Project at the Reynolds Journalism Institute is organizing an information-industry collaborative to build, own and operate a shared-user network layered upon the basic Internet. The IVP network will:
- Advance the role, effectiveness of, and compensation for online advertising and marketing services via the ability to deliver highly targeted advertising to individual, known consumers.
- Allow end users to own, protect — and optionally benefit by sharing — their demographic and usage data, with the help of their competitively chosen “information valet” – such as their local newspaper.
- Provide a platform for customizing and personalizing the end-user web experience – a “news social network.”
- Allow online users to easily share, sell and buy content through multiple websites with one bill, one account, one ID and password which work at a plurality of participating websites.
