Api-notes2

• Randy Bennett, from the Newspaper Association of America, who describes NAA's process to understand options for monetizing content.

• Kathy Schswartz -- from Times-Shamrock Communications, is looking for strategies.

• from Philadelphia Media Holdings, is looking to maximize revenue streams online. "It's time to try it again."

• Virginian Pilot and Landmark -- How can we actively grow digital revenue, beyond just protecting a previous business model.

• Steve Simpson, from Gannett, previously was in Cincinnati, wanting to find true value for consumers>

• Mike Fogel, Hearst, hear to contribute an understanding of what Hearst is doing.

• Jason Kissell, from Boston Globe, hoping to validate the paid content work they are starting to do and whether or not to charge for Boston.com

• Peter Horvitz, future of company depends on getting multimedia strategies right; lookiing to learning best thinking to implement.

• St. Pete Times Jana James -- trying to figure out what business model looks like going forward

• Jim Nomrandy -- a "middle-aged fat newspaper reader" trying to jump into the digital world and wants to be surrounded by minds. As we revisit our strategy for the 470th time we hope to figure tihs out in the next few days.

• Mke xx, Evening Post group, mostly to hear what others in the industry are doing.

• Media News Group, Oliver Knowlton, are working on taking content down and not making it free and trying to estaablish some falow for that.

• Alisha Owens --

• Jeff Light, Orange county Register, he's trying to figure this out, "So much of what I see put out there doesn't really make complete snese to me.

• Kerry Oslund, Shurs communications. "We need to join the right ecosystem." Foolow the smart money.

• Swift Communications

• Sharon Pirreell, journal interactive, owns mostly TV and radio and the Milwaukee Journal Sentinel. "We are one of the few companies which have a paid model in place with our Packer Insider model." Could it be translated.

• Fergus Falls, Boone newspapers, looking for a path to follow foward "because we can't afford too mahy more false starts."

• Peter Arondale, Northern Virginia, "We have been doing hyperlocal since before hyperlocal became a term." Trying to redesign and monetize, for the first time, their local site. They have a command of content but "haven't quite unlocked the financial picture."

• Jim Lenaete, Ganett corporate, worked on NewspaperNext for API while at API. "I guess I'm here because I want to save the newspaper industry."

• Tom Culligan, Washington Times, here to listen and learn.

• Jim Barry, Belo, he wants to hear about paid content. they had a cowboy Plus paid content model.

• CNI online manager Jones. "Whoever's got the silver bullet, come see me. "The margin for error is very strong. "I don't think a wrong decision is going to be solved by a round of epxenses cuts."

• Bob Gilbert, Morris, "Morris is studying and a close follower in paid content. I'm here to understand what we are following."

• Media General. She is responsible for content monetization.

• Tom Silvestri, publisher Richmond Times Dispatch. Group leader. "Inside the building I find the job of publisher to be the most frustrating job in America but outside it is the most exhilerating.... you can pull some strings, but you gotta have some guts."

• Arkansas Democrat Gazette -- "The next wave of our strategy is going to be offensive."

• Jay Small, executive director, Scripps.

• Greg Farmer, Kansas City Star newsroom, was page one editor, then online editor, now both. Works alongside a great group of people. "Content has value and it is up to us to make sure that value is realized in our industry."

• Soso -- Puerto Rico -- Multimedia is the future, customer reader knowledge important, hear to learn.

• Carloine Harrison, API board member, Staten Island Advance publisher, "I'm hear to learn."