Difference between revisions of "Mpi-actions"

From IVP Wiki
Line 1: Line 1:
 
=Ready, Aim, Fire Ideas=
 
=Ready, Aim, Fire Ideas=
−
====(this page is here: http://tinyurl.com/mpi-actions)====
+
====(this page is here:  
  
−
<i><big>For each session today, let's talk about actions we can take in response. Some examples:</big></i>  
+
http://tinyurl.com/mpi-actions)====
 +
 
 +
<i><big>For each session today, let's talk  
 +
 
 +
about actions we can take in response. Some  
 +
 
 +
examples:</big></i>  
  
 
<hr>
 
<hr>
−
===From gatekeeper to infovalet (Bill Densmore)===  
+
===From gatekeeper to infovalet (Bill  
−
===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:===
+
 
 +
Densmore)===  
 +
===IDEAS WE HEARD THAT WE'RE GOING TO  
  
−
*
+
IMPLEMENT:===
−
*
+
 
−
*
+
* Through Twitter, individualize
−
*
+
*How are we going to monetize it?
 +
*Sports premium content
 +
*What's your premium content for your market
 +
 
 +
/ how do you segment audience
 +
*Paid app for any city's passion (Miami git
 +
 
 +
$1.99 for Dolphins app for a year)
 +
*Get in front of mobile; it will kill
 +
 
 +
desktops
 +
*iPad -- problem of Apple as gatekeeper
 +
*Open Source app collaborative for news
 +
 
 +
media
  
 
<b>LEADING QUESTIONS:</b>  
 
<b>LEADING QUESTIONS:</b>  
  
−
*Brainstorm the services you can deliver that people will find indispensible and worth paying for. Make them.
+
*Brainstorm the services you can deliver  
−
*Why should your reader tell you about their interests?  
+
 
−
*What can you do for them as a result to help them get through the day better?  
+
that people will find indispensible and  
−
*Why should you readers pay for news? How will you make the case to them?  
+
 
−
*How about creating a newshare commons in your community?  
+
worth paying for. Make them.
−
*Have you named your mobile editor? (Clyde Bentley)
+
*Why should your reader tell you about their  
 +
 
 +
interests?  
 +
*What can you do for them as a result to  
 +
 
 +
help them get through the day better?  
 +
*Why should you readers pay for news? How  
 +
 
 +
will you make the case to them?  
 +
*How about creating a newshare commons in  
 +
 
 +
your community?  
 +
*Have you named your mobile editor? (Clyde  
 +
 
 +
Bentley)
 
<br>
 
<br>
 
<hr>
 
<hr>
−
===The newspaper is not dead, long live the newspaper (John Foreman)===
+
===The newspaper is not dead, long live the  
−
===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:===
 
  
−
*
+
newspaper (John Foreman)===
−
*
+
===IDEAS WE HEARD THAT WE'RE GOING TO
−
*
+
 
−
*
+
IMPLEMENT:===
 +
 
 +
*Can't be cafeteria any more / prioritize;
 +
 
 +
break news online; print more deliberate and
 +
 
 +
context
 +
*Dispense with process stories
 +
*Use Associated Content? No consensus.
 +
*Port online to print
  
 
<b>LEADING QUESTIONS:</b>  
 
<b>LEADING QUESTIONS:</b>  
  
−
*How do we service non-newspaper readers and not abandon the core newspaper readers? Why should we?  
+
*How do we service non-newspaper readers and  
−
*What are the things newspapers do best? How do we dispense with the rest?
+
 
−
*Can we focus on both preserving print and be first in web services?  
+
not abandon the core newspaper readers? Why  
 +
 
 +
should we?  
 +
*What are the things newspapers do best? How  
 +
 
 +
do we dispense with the rest?
 +
*Can we focus on both preserving print and  
 +
 
 +
be first in web services?  
  
 
<br>
 
<br>
 
<hr>
 
<hr>
−
===Video innovation in a tought budget (Dave Morris)===  
+
===Video innovation in a tought budget (Dave  
−
===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:===  
+
 
 +
Morris)===  
 +
===IDEAS WE HEARD THAT WE'RE GOING TO  
 +
 
 +
IMPLEMENT:===  
  
−
*
+
*All reporters will have Flip cameras
−
*
+
*J-Lab/Knight Digital/NewsU is free; camera
−
*
+
 
−
*
+
is $95
 +
*Annoint a champion on the staff
 +
*Get the public to tag their photos/video
  
 
<b>LEADING QUESTIONS:</b>  
 
<b>LEADING QUESTIONS:</b>  
  
−
*What will it take to equip all reporters with a videocamera?  
+
*What will it take to equip all reporters  
 +
 
 +
with a videocamera?  
 
*How are you going to make that happen?  
 
*How are you going to make that happen?  
−
*How are you going to get what they do edited and posted, at little cost?  
+
*How are you going to get what they do  
−
*How about an active outreach to the public to submit video?  
+
 
 +
edited and posted, at little cost?  
 +
*How about an active outreach to the public  
 +
 
 +
to submit video?  
 +
*Strategies for deciding how stories can
 +
 
 +
best be told / multimedia bingo
  
 
<hr>
 
<hr>
−
===Tweets and social networking (Steve Buttry)===
+
===Tweets and social networking (Steve  
−
===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:===  
+
 
 +
Buttry)===
 +
===IDEAS WE HEARD THAT WE'RE GOING TO  
 +
 
 +
IMPLEMENT:===  
 +
 
 +
*Use Twitter regularly
 +
* SM curator/guide is an evangelist
 +
*Make SM part of competence
 +
* Get past the hate factor
 +
* Plan ahead for SM component of big stories
 +
* Implement hash tag taxonomy for your
  
−
*
+
community
−
*
+
*Develop industry-level hash-tag system?
−
*
 
−
*
 
  
 
<b>LEADING QUESTIONS:</b>  
 
<b>LEADING QUESTIONS:</b>  
  
−
*Name a reporter as your social-media curator  
+
*Name a reporter as your social-media  
−
*Ask the public to hashtag onto Twitter feeds you create  
+
 
−
*Connect your newsroom with the public in physical/virtual venues
+
curator / guide
 +
*Ask the public to hashtag onto Twitter  
 +
 
 +
feeds you create  
 +
*Connect your newsroom with the public in  
 +
 
 +
physical/virtual venues
 
<br>
 
<br>
 
<hr>
 
<hr>
−
===Managing newsroom change (Mizell Stewart)===
+
===Managing newsroom change (Mizell  
−
===IDEAS WE HEARD THAT WE'RE GOING TO IMPLEMENT:===
 
  
−
*
+
Stewart)===
−
*
+
===IDEAS WE HEARD THAT WE'RE GOING TO
−
*
+
 
−
*
+
IMPLEMENT:===
 +
 
 +
*What's the worst career thing to happen as
 +
 
 +
comparison to reality
 +
*Be cognizant of managing change stages
 +
*Challenge senior editors with goals for
 +
 
 +
continuous monthly incremental change
 +
*Cross-pollenate change mentality
 +
*Remember human element / be kind
 +
*Importance of training
  
 
<b>LEADING QUESTIONS:</b>  
 
<b>LEADING QUESTIONS:</b>  
  
−
*When will you have a newsroom-change staff retreat?
+
*When will you have a newsroom-change staff  
−
*How do you inject sense of urgency into a "we've always done it this way" environment?
+
 
−
*Hold a community-information needs summit in your city -- get public help!
+
retreat?
 +
*How do you inject sense of urgency into a  
 +
 
 +
"we've always done it this way" environment?
 +
*Hold a community-information needs summit  
 +
 
 +
in your city -- get public help!

Revision as of 22:37, 13 February 2010

Ready, Aim, Fire Ideas

====(this page is here:

http://tinyurl.com/mpi-actions)====

For each session today, let's talk

about actions we can take in response. Some

examples:

===From gatekeeper to infovalet (Bill

Densmore)=== ===IDEAS WE HEARD THAT WE'RE GOING TO

IMPLEMENT:===

  • Through Twitter, individualize
  • How are we going to monetize it?
  • Sports premium content
  • What's your premium content for your market

/ how do you segment audience

  • Paid app for any city's passion (Miami git

$1.99 for Dolphins app for a year)

  • Get in front of mobile; it will kill

desktops

  • iPad -- problem of Apple as gatekeeper
  • Open Source app collaborative for news

media

LEADING QUESTIONS:

  • Brainstorm the services you can deliver

that people will find indispensible and

worth paying for. Make them.

  • Why should your reader tell you about their

interests?

  • What can you do for them as a result to

help them get through the day better?

  • Why should you readers pay for news? How

will you make the case to them?

  • How about creating a newshare commons in

your community?

  • Have you named your mobile editor? (Clyde

Bentley)

===The newspaper is not dead, long live the

newspaper (John Foreman)=== ===IDEAS WE HEARD THAT WE'RE GOING TO

IMPLEMENT:===

  • Can't be cafeteria any more / prioritize;

break news online; print more deliberate and

context

  • Dispense with process stories
  • Use Associated Content? No consensus.
  • Port online to print

LEADING QUESTIONS:

  • How do we service non-newspaper readers and

not abandon the core newspaper readers? Why

should we?

  • What are the things newspapers do best? How

do we dispense with the rest?

  • Can we focus on both preserving print and

be first in web services?


===Video innovation in a tought budget (Dave

Morris)=== ===IDEAS WE HEARD THAT WE'RE GOING TO

IMPLEMENT:===

  • All reporters will have Flip cameras
  • J-Lab/Knight Digital/NewsU is free; camera

is $95

  • Annoint a champion on the staff
  • Get the public to tag their photos/video

LEADING QUESTIONS:

  • What will it take to equip all reporters

with a videocamera?

  • How are you going to make that happen?
  • How are you going to get what they do

edited and posted, at little cost?

  • How about an active outreach to the public

to submit video?

  • Strategies for deciding how stories can

best be told / multimedia bingo

===Tweets and social networking (Steve

Buttry)=== ===IDEAS WE HEARD THAT WE'RE GOING TO

IMPLEMENT:===

  • Use Twitter regularly
  • SM curator/guide is an evangelist
  • Make SM part of competence
  • Get past the hate factor
  • Plan ahead for SM component of big stories
  • Implement hash tag taxonomy for your

community

  • Develop industry-level hash-tag system?

LEADING QUESTIONS:

  • Name a reporter as your social-media

curator / guide

  • Ask the public to hashtag onto Twitter

feeds you create

  • Connect your newsroom with the public in

physical/virtual venues

===Managing newsroom change (Mizell

Stewart)=== ===IDEAS WE HEARD THAT WE'RE GOING TO

IMPLEMENT:===

  • What's the worst career thing to happen as

comparison to reality

  • Be cognizant of managing change stages
  • Challenge senior editors with goals for

continuous monthly incremental change

  • Cross-pollenate change mentality
  • Remember human element / be kind
  • Importance of training

LEADING QUESTIONS:

  • When will you have a newsroom-change staff

retreat?

  • How do you inject sense of urgency into a

"we've always done it this way" environment?

  • Hold a community-information needs summit

in your city -- get public help!

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