Contents
- 1 The Information Valet Project:Building a collaborative, shared-user networkto sustain the values and purposes of journalism
- 1.1 PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
- 1.2 The vision: New revenues for news
- 1.2.1 *HEAR OR READ A Q&A EXPLAINING THE INFOVALET VISION
- WATCH A 20-MINUTE PRESENTATION
- LISTEN TO A SIX-MINUTE PRESENTATION
- [
“We’ll start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Bill Densmore, IVP project researcher. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.”
The origins: "Blueprinting the Information Valet economy:Dec. 3-5, 2009, Columbia, Mo.
- 1.3 Where we're starting
- 1.4 Why is the InfoValet Service needed?
- 1.5 Other key links
The Information Valet Project:
Building a collaborative, shared-user network
to sustain the values and purposes of journalism
PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
OTHER LINKS/COMMENT . . . ABOUT THE NEW(S)SOCIAL NETWORK . . . INFORMATION VALET PROJECT BLOG . . . . RSS FEED
TAGGED PHOTOS
The vision: New revenues for news
To earn new revenue, news organizations need to quickly migrate their historic role as the most-trusted source of information from the product-oriented print world to a service-oriented digital “ecosystem.” The Information Valet Project at the Reynolds Journalism Institute is organizing an information-industry collaborative to build, own and operate a shared-user network layered upon the basic Internet. The IVP network will:
- Advance the role, effectiveness of, and compensation for online advertising and marketing services via the ability to deliver highly targeted advertising to individual, known consumers.
- Allow end users to own, protect — and optionally benefit by sharing — their demographic and usage data, with the help of their competitively chosen “information valet” – such as their local newspaper.
- Provide a platform for customizing and personalizing the end-user web experience – a “news social network.”
- Allow online users to easily share, sell and buy content through multiple websites with one bill, one account, one ID and password which work at a plurality of participating websites.
“We’ll start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Bill Densmore, IVP project researcher. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.”
- More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Their pre-arranged mission: invent a new way to sustain the role of journalism in participatory democracy. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce.
Where we're starting
- A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. (HTML) . . . PDF DOWNLOAD (two pages)
Why is the InfoValet Service needed?
WHY IS 'BLUEPRINT THE IVP' NEEDED? (SHORT VIDEO) . . . ALL VIDEO ARCHIVES
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.
- Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.
- The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a New(s) Social Network.
Other key links
