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Challenge: How to sustain values, purposes of journalism?

• Mass markets splintering
• Search advertising effective competitor
• Classifieds done better on the web
• What sustains journalism in that environment

News as a service not a product

• Helping user find access to info from anywhere
• Creating a conversation, community ... network
• Not just about the story; smaller, larger remix
• The news social network
• New concept: The "InfoValet" -- trusted advisor/broker
• But how to be rewarded

Making the market for digital information

• Consumer user establishes account with InfoValet
• Shares as much demographic, preference info as desired
• This information shared among multiple participating sites
• RESULT #1: Rewards for activities, viewing ads, sponsored material
  • Example: The Ford Explorer PDF download
  • Advertising network based on interest not inference
• RESULT #2: Can establish a shared-user network
  • Subscription access to multiple websites (cable model)
  • Access by time, or bundle
  • Economic purchasing on a per-item basis (music, video, text)