Blueprint-stakeholders-users

Values for stakeholders -- users

Content creators

• focused reach
• reach tiny niches economically
• reach the long tail
• make money on other peoples information (share value)
• a business that works
• Ability to influence development

Content consumers

• Convenience, security, privacy, monetizing relationships
• Content they like
• Content not available elsewhere
• Saving time and money
• Frictionless
• Ability to influence how this develops
• Scale ability to be compensated as creator as well as consumer

Commerce players

• Access to trusted nodes (papers, local brands, retailers)
• Monetize content through better value
• Access to content to more effectively market
• Unique channels to consumers
• Increases advertising efficiency

Aggregators of content

• Cuts down on acquisition cost of customers
• Antidote to Google
• Scale for important pieces of their business (e.g. OpenID)
• New customers for platforms
• Differential pricing

Educators

• Access to different genres of communication
• Access to new business models
• Narrowcasting, instead of broadcast mode

Regulators (beneficiary not stakeholder?)

• Self-policing organization (one instead of millions)
• Capabilities for better regulation than government
• Ability to generate new ideas and better ways of doing things