Blueprint-ima
Topic: Blueprinting the Information Valet Economy
A Dutch-treat dinner gathering at a restaurant in Atlanta on Friday, Feb. 20, 2009, in connection with the Integrated Marketing Association's annual convention at the Westin Peachtree Plaza Hotel.
Organizer: Bill Densmore 2008-2009 Fellow, Donald W. Reynolds Journalism Institute / Missouri School of Journalism
Discussion topic: Unique ownership and architecture of shared-user network for user-centric demographic privacy, enhanced advertising and subscription/item info payments. READ MORE.
Restaurant: TBD, email your interest to wpdensmore@gmail.com; include cell phone; I'll email and/or text you with location.
Time: 7:30 p.m., Friday
The business model which sustained U.S. journalism is collapsing. The value of mass-market advertising is insufficient to alone support it on the web. "CPMs" are falling.
What would happen if we could create a non-profit, shared-user network for Internet information commerce that combined:
- User-centric demographic privacy management
- Advertising presented to consumers who voluntarily provide demographic information
- On-the-fly personalization and customization
- A platform for multi-site subscriptions and per-click compensation for valuable content
- A new(s) social network
The Information Valet Project of the Donald W. Reynolds Journalism Institute, at the Missouri School of Journalism is at work on creating such a service, with the help of The Associated Press, Lee Enterprises Inc. and other partners.
Come offer your constructive criticism, observations, ideas and feedback during a dinner where we "blueprint the information valet economy."
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