Mpi-actions

Ready, Aim, Fire Ideas

For each session today, let's talk about actions we can take in

response. Some examples:

From gatekeeper to valet (Bill Densmore)

• Why should your reader tell you about their interests?
• What can you do for them as a result to help them get through the day

better?

• Why should you readers pay for news? How will you make the case to

them?

• How about creating a newshare commons in your community?
• Have you named your mobile editor? (Clyde Bentley)

The newspaper is not dead, long live the newspaper (John Foreman)

• How do we service non-newspaper readers and not abandon the core

newspaper readers? Why should we?

• What are the things newspapers do best? How do we dispense with the

rest?

Video innovation in a tought budget (Dave Morris)

• What will it take to equip all reporters with a videocamera?
• How are you going to make that happen?
• How are you going to get what they do edited and posted, at little

cost?

• How about an active outreach to the public to submit video?

Tweets and social networking (Steve Buttry)

• Name a reporter as your social-media curator
• Ask the public to hashtag onto Twitter feeds you create
• Connect your newsroom with the public in physical/virtual venues

Managing newsroom change (Mizell Stewart)

• When will you have a newsroom-change staff retreat?