Mpi-actions
Ready, Aim, Fire Ideas
====(this page is here:
http://tinyurl.com/mpi-actions)====
For each session today, let's talk
about actions we can take in response. Some
examples:
===From gatekeeper to infovalet (Bill
Densmore)=== ===IDEAS WE HEARD THAT WE'RE GOING TO
IMPLEMENT:===
- Through Twitter, individualize
- How are we going to monetize it?
- Sports premium content
- What's your premium content for your market
/ how do you segment audience
- Paid app for any city's passion (Miami git
$1.99 for Dolphins app for a year)
- Get in front of mobile; it will kill
desktops
- iPad -- problem of Apple as gatekeeper
- Open Source app collaborative for news
media
LEADING QUESTIONS:
- Brainstorm the services you can deliver
that people will find indispensible and
worth paying for. Make them.
- Why should your reader tell you about their
interests?
- What can you do for them as a result to
help them get through the day better?
- Why should you readers pay for news? How
will you make the case to them?
- How about creating a newshare commons in
your community?
- Have you named your mobile editor? (Clyde
Bentley)
===The newspaper is not dead, long live the
newspaper (John Foreman)=== ===IDEAS WE HEARD THAT WE'RE GOING TO
IMPLEMENT:===
- Can't be cafeteria any more / prioritize;
break news online; print more deliberate and
context
- Dispense with process stories
- Use Associated Content? No consensus.
- Port online to print
LEADING QUESTIONS:
- How do we service non-newspaper readers and
not abandon the core newspaper readers? Why
should we?
- What are the things newspapers do best? How
do we dispense with the rest?
- Can we focus on both preserving print and
be first in web services?
===Video innovation in a tought budget (Dave
Morris)=== ===IDEAS WE HEARD THAT WE'RE GOING TO
IMPLEMENT:===
- All reporters will have Flip cameras
- J-Lab/Knight Digital/NewsU is free; camera
is $95
- Annoint a champion on the staff
- Get the public to tag their photos/video
LEADING QUESTIONS:
- What will it take to equip all reporters
with a videocamera?
- How are you going to make that happen?
- How are you going to get what they do
edited and posted, at little cost?
- How about an active outreach to the public
to submit video?
- Strategies for deciding how stories can
best be told / multimedia bingo
===Tweets and social networking (Steve
Buttry)=== ===IDEAS WE HEARD THAT WE'RE GOING TO
IMPLEMENT:===
- Use Twitter regularly
- SM curator/guide is an evangelist
- Make SM part of competence
- Get past the hate factor
- Plan ahead for SM component of big stories
- Implement hash tag taxonomy for your
community
- Develop industry-level hash-tag system?
LEADING QUESTIONS:
- Name a reporter as your social-media
curator / guide
- Ask the public to hashtag onto Twitter
feeds you create
- Connect your newsroom with the public in
physical/virtual venues
===Managing newsroom change (Mizell
Stewart)=== ===IDEAS WE HEARD THAT WE'RE GOING TO
IMPLEMENT:===
- What's the worst career thing to happen as
comparison to reality
- Be cognizant of managing change stages
- Challenge senior editors with goals for
continuous monthly incremental change
- Cross-pollenate change mentality
- Remember human element / be kind
- Importance of training
LEADING QUESTIONS:
- When will you have a newsroom-change staff
retreat?
- How do you inject sense of urgency into a
"we've always done it this way" environment?
- Hold a community-information needs summit
in your city -- get public help!
