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“From Blueprint to Building: Making the Market for Digital Information"

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An action congress for trust, identity and Internet information commerce serving newspapers and beyond

June 23-25, 2010 / Reynolds Journalism Institute / Columbia, Mo.


The basic schedule is set but some of the specific activities are subject to change. Please consult this page and send any suggestions to / BACK TO HOME PAGE

Wednesday, June 23

  • 3 p.m. – 4:30 p.m. – Optional tour and introduction to Reynolds Journalism Institute facilities; meet with key staff and researchers. (LOCATION: Reynolds Journalism Institute, 499 South 9th St., 573-882-2922)
  • 5 p.m.-6:30 p.m. – Cocktails and networking (LOCATION: Missouri Room at the Hampton Inn, 1225 Fellows Place, 573-214-2222)
  • 6:30 p.m. – 9 p.m. – Dinner, the Hampton Inn, sponsored by the Reynolds Journalism Institute. Brief remarks by Bill Monroe and Bill Densmore; round-the-room intros to learn mutual expectations and expertise.

Thursday, June 24

(Full hot breakfast available at Hampton Inn)

  • 7:30 a.m. – Car pools leave for RJI Building on campus (1 mile walk or drive)
  • 7:45 a.m. – Continental breakfast outside Fred W. Smith Forum, Room 200, 2nd Floor, RJI Building, 499 South 9th St.
  • 8:15 a.m. – Welcome and Overview – Dean Mills / Bill Monroe / Jo Martin (RJI-Room 200/Fred Smith Forum)

The corporate forms (Smith Forum)

  • 8:30 a.m. – The need for the Information Trust Association (Bill Densmore)
  • 8:45 a.m. – The need for operating entities like ANDAC (Bill Monroe)

Multistate Digital Task Force Meeting (Fred Smith Forum)

  • 9:00 a.m. – The plan for American Newspaper Digital Access Corp. outlined, in multimedia
  • 9:30 a.m. – Formation and discussion of implementation committees
    • Corporate structure and bylaws
    • Marketing
    • Fee Structure
    • Budget (Bill Monroe, Chris Mudge, Doug Crews, Doug Anstaett, Bob Kasabian)
  • 10:30 a.m. BREAK

Collaboration options -- AP and the DPA

  • 10:45 a.m. – Speaker – Randy Picht of The Associated Press previews its July 14 News Registry launch announcement
  • 11:10 a.m. -- Dan Kruger, CEO, iPhase3 Corp., briefs us on their content-control technology
  • 11:20 a.m. – A REACTION: "RJI Digital Publishing Alliance: ANDAC/ITA ally or precursor?" -- Roger Fidler, DPA director
  • 11:30 a.m. -- Facilitated reaction and discussion (Bill Densmore leads)
  • 11:45 a.m. – Pre-lunch networking break
  • 12:15 p.m. -1:30 p.m. – Lunch -- The Upper Crust Restaurant, 904 Elm St., (One block from RJI)
      • Speaker – Thom Lambert, professor, Univ. of Missouri School of Law (antitrust expert), "Antitrust: Intentions Matters: Legal features of the Association Form" / DISCUSSION QUESTIONS

Breakouts: 1:45 p.m.-3:15 p.m. (RJI Building)

Breakouts charged to return with two to five proposals to vote on.

  • Breakout 1 – Confirm direction on Infotrust association mission, objectives, structure and bylaws/governance (Bill Densmore/Tom Lambert) / Lambert Room
  • Breakout 2 – Confirm operating entity ownership, capitalization and services (Bill Monroe-Bob Kasabian) / Spencer Room
  • Breakout 3 – Building revenue and readership in the evolving digital ecosystem (Martin Langeveld-Stephanie Padgett) / 211 RJI
  • Breakout 4 – Technology tools, trials and tradeoffs for trust, identity, commerce (Rick Lerner-Joe Bergeron) / 203A-Fellows workroom

Report Back: 3:30 p.m.-4:30 p.m. (RJI Room 100A)

  • Report out from breakouts

In order to focus discussion and action, we'll operate like an informal legislative body. In this facilitated discussion, each breakout committee will report “bills” for discussion and first reading. Final votes will be taken on Friday morning.

Break time: 4:30 p.m.-6:00 p.m.

  • Networking time at RJI to review "bills" and possible amendments . . . or . . .
  • Meetings called by specific vendors (rooms TBD)
  • Return to Hampton Inn

Reception/Dinner/Discussion -- 6:30 p.m.-9:00 p.m.

  • Reception/Dinner: Reynolds Alumni Center; Reception 6 p.m.; dinner 6:45 p.m.
  • Speaker/presentation -- Esther Thorson, research director, Donald W. Reynolds Journalism Institute, with Prof. Jeff Milyo, Frederick A. Middlebush Chair in the Social Sciences, University of Missouri, Department of Economics and Truman School of Public Affairs: "Newspapers and Community: Documenting the Connection -- the Newspapers Matter Project."

Friday, June 25

(hot breakfast available at Hampton Inn)

  • 8:15 a.m. – Car pools leave for RJI Building on campus (1 mile walk or drive)
  • 8:30 a.m. – Continental breakfast outside Fred W. Smith Forum, 2nd Floor, RJI Building
  • 9:00 a.m. -- Congress Work / Second Readings
      "Bill managers" present the breakout proposals from Thursday for second reading, reflecting any amendatory language worked out informally during on Thursday afternoon or evening. After discussion, proposals are tabled for a final afternoon up or down vote)
  • 10:15 a.m. -- Key issues / Situation analysis discussion
      Vendors, researchers, technologists, publishers develop a list of key challenges facing the news industry capable of being overcome by collaboration and knowledge sharing. We then "post" break out sessions based upon the identified issues for before- and after-lunch breakout speed presentations. The knowledge learned informs the end-of-day wrap up and consensus voting.
  • 10:45 a.m. -- Break

11 a.m.-12:30 p.m. -- Vendor/technology/issues breakouts (Round One)

Breakout rooms will be assigned

      Depending on the overall size of the convening group, three-to-five concurrent roundtable-discussion breakouts in meeting spaces around the Reynolds Journalism Institute. Each breakout nominates a discussion manager and a note-taker for web posting of knowledge shared and any outcomes, proposals or next steps.
  • (At mid-day, some participants will leave to catch afternoon flights, proxying their votes to remaining colleagues)

12:30 p.m.-1:30 p.m. -- Box lunches (outside, weather permitting, or eat in the breakoutrooms)

1:30 p.m.-3 p.m. -- Vendor-issues breakouts (Round Two)

  • Some participants will leave, proxying their votes to remaining colleagues

3 p.m. -- Report Backs (Fred Smith Forum, Room 200)

      Note takers and discussion managers from each breakout report in briefly (also posting by email or directly to the wiki). These insights inform the final voting.

4 p.m. -- Final voting actions (Fred Smith Forum, Room 200)

  • "Bill managers" present final actions for approval. All voting is non-binding but represents a thoughtful consensus for industry and public consideration, and to guide the work of an expanded Midwest Digital Task Force in forming and funding operations.

4:30 p.m. -- Wrap-up -- Bill Monroe / Bill Densmore (Smith Forum)

Saturday, June 26

Congress participants are invited to use the facilities of the Reynolds Journalism Institute during the day on Saturday for ongoing work or discussions as needed. Please consult with event staff on Thursday or early Friday to confirm requirements and schedule.